# Ad 01 — Count Them With Me
- **Funnel:** 5 Signs (ICP1 · misdiagnosis)
- **Stage:** TOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** TikTok / Reels
- **Lever:** Recognition
- **Andromeda signal:** recognition × talking-head × listicle-tease × count-along × TOF (light)

## Reference assets
- None (pure talking-head). No product on screen. Render the opening keyframe described below.

## GPT Image prompt
Create a 9:16 vertical reel KEYFRAME / thumbnail (1080×1920), authentic phone-shot UGC — handheld feel, natural window light, honest bathroom/bedroom daylight, NOT studio-glam. Cast a real woman aged 42–52 with natural, un-airbrushed skin texture (visible pores and fine lines), bare face, no makeup, calm and direct to camera as if about to speak, one hand raised mid-count (fingers showing "one"). Bake a bold sans caption burned into the top third: the headline below, in ink #26302B on a soft translucent sage #EAF2EC band with a thin gold #C9A14C accent line. Brand palette forest green / gold / sage; premium but casual and native to TikTok. Negative direction: NO purple/lavender, no airbrushed plastic skin, no invented packaging, no product, no medical or diagnostic iconography, no before/after. Compliance: hedged, cosmetic, personal framing only — this is a recognition tease, never a diagnosis. Spell the caption text exactly.

## Overlay copy (typeset verbatim)
- Headline: "Count them with me. If you get to three…"
- Subhead/body: "…you've probably been fighting the wrong problem."
- CTA: "See the 5 signs"

## Script (spoken + on-screen beats)
- **0–2s** — Hard cut, bare face, direct to camera. VO: "Count these with me." On-screen: "Count them with me. If you get to three…"
- **2–5s** — Raises a finger. VO: "One — it lives on your chin and jawline." On-screen: "1 · chin + jawline"
- **5–8s** — Second finger. VO: "Two — you never had this as a teenager. It just showed up in your forties." On-screen: "2 · never had it at 15"
- **8–11s** — Third finger. VO: "Three — it's deep, it hurts, and it turns up on a schedule." On-screen: "3 · deep + on a cycle"
- **11–15s** — Pause, let it breathe. VO: "How many are you at?" On-screen: "How many are you at?"
- **15–20s** — Calm turn. VO: "Because if you're at three, many women in perimenopause notice this exact pattern — and it's not a diagnosis, it's a pattern worth recognizing. There are five signs. I'll link the list." On-screen: "Not a diagnosis — a pattern. Read the 5 signs →"

## Expected output
A native TikTok-style talking-head keyframe (bare face, mid-count, sage/gold caption) plus a ~20s count-along script that lands the recognition jolt and sends her to the /5-signs list.

## Compliance rail
Hedged recognition only. Names perimenopause once — paired with the explicit hedge "not a diagnosis, a pattern" and "many women in perimenopause notice." NEVER "you have perimenopause." No product, no medical claim, no before/after.
