# Ad 05 — A Label, Not an Explanation
- **Funnel:** 5 Signs (ICP1 · misdiagnosis)
- **Stage:** MOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Reframe ("'adult acne' is a label, not an explanation")
- **Andromeda signal:** reframe × bold-typographic × static × two-word-takedown × MOF (dark)

## Reference assets
- None. Curiosity-led typographic ad on a dark ground — no product, no face.

## GPT Image prompt
Create a 4:5 portrait static ad (1080×1350) for Meta feed on a DARK forest-green ground (#1C3D31) with gold (#C9A14C / #D9BE7E) accents and soft sage text — premium, editorial, calm-but-arresting; NEVER purple. The hero is a large editorial-serif headline centered (the headline below), with the words "adult acne" struck through by a single fine gold rule. A small sans kicker beneath in gold. No product, no photographic skin. Typography is the star: generous spacing, refined serif, a small gold "Livyond" wordmark at the base. Negative direction: no purple/lavender, no airbrushed skin, no invented packaging, no medical iconography, no before/after. Compliance: cosmetic language only — reframes a consumer label; does not diagnose and claims no medical mechanism. Spell all text exactly.

## Overlay copy (typeset verbatim)
- Headline: "'Adult acne' is a label. It isn't an explanation."
- Subhead/body: "It doesn't tell you why it lives on your jaw, why it tracks your cycle, or why every product that clears it also strips you raw. Five signs do."
- CTA: "See the 5 signs"

## Expected output
A dark forest-green typographic poster: large serif hero with "adult acne" struck through in gold, a gold kicker beneath, a small Livyond wordmark — a reframe hook that reopens the question and sends her to the 5-signs list.

## Compliance rail
Reframes a consumer label; does NOT diagnose and claims no medical mechanism. Cosmetic wording only — "strips you raw," never "inflammation" as a medical claim. If the word perimenopause is added anywhere, it must carry a not-a-diagnosis hedge; as written it names no condition.
