# Ad 06 — Swipe the Five Signs
- **Funnel:** 5 Signs (ICP1 · misdiagnosis)
- **Stage:** TOF
- **Format:** carousel (6 cards, 4:5 each)
- **Placement:** Meta feed
- **Lever:** Proof / VOC
- **Andromeda signal:** proof/VOC × quote-carousel × swipe-to-count × community-voice × TOF (light)

## Reference assets
- None. No product, no before/after imagery. Community-quote cards only.

## GPT Image prompt
Create a 6-card Meta carousel, each card 4:5 portrait (1080×1350), sage/gold editorial system, consistent across all six; NEVER purple.
- **Frame 1 (cover):** soft-sage #EAF2EC ground, large editorial-serif hero in forest green #1C3D31: "Swipe: 5 signs it was never ordinary acne" with a small sans line beneath in ink #26302B: "count how many are yours". A subtle gold #C9A14C swipe-arrow at the right edge.
- **Frames 2–6 (one sign each):** each card carries a lived-experience pull-quote in serif italic (forest green), attributed to an anonymous forum handle in small gold sans (e.g. "— r/Menopause", "— r/Perimenopause", "— r/30PlusSkinCare"), with the sign named beneath in sans. Content per card:
  - Frame 2 — quote: "I'm at my wits end with chin breaking out." · sign: "1 · It has an address — chin + jawline."
  - Frame 3 — quote: "I turned 42 and my face went wild like I was a teenager again." · sign: "2 · You never had this at 15."
  - Frame 4 — quote: "I get one or two deep ones every month. So annoying." · sign: "3 · Deep, sore, and on a cycle."
  - Frame 5 — quote: "Extremely dry, sensitive skin that's highly prone to redness — reluctant to try anything harsher." · sign: "4 · Breaking out AND stinging-dry at once."
  - Frame 6 — quote: "They always leave a mark that lasts for months. I have a collection on my chin." · sign: "5 · Marks that linger." + a gold CTA strip: "Counted 3 or more? Read the list →"
Authentic, non-glossy, community feel. Negative direction: no product, no faces, no before/after, no purple, no airbrushed imagery, no medical iconography. Compliance: quotes are lived experience, not testimony of results; nothing diagnoses anyone. Spell all text exactly.

## Overlay copy (typeset verbatim)
- Headline: "Swipe: 5 signs it was never ordinary acne"
- Subhead/body: "Thousands of women describe the same five things. Count how many are yours — if it's three or more, it could be a sign, not a coincidence."
- CTA: "Counted 3 or more? Read the list"

## Expected output
A 6-frame community-quote carousel (cover + 5 sign cards) in the sage/gold system, each a real-sounding forum pull-quote tied to one of the five signs, ending on a gold "read the list" CTA into /5-signs.

## Compliance rail
Quotes are lived experience, NOT testimony of product results and NOT a diagnosis. Body copy hedges with "it could be a sign." No product, no before/after, no outcome promise. If a caption names perimenopause, add "not a diagnosis" beside it.
