# Livyond · 5 Signs — Ad Pack (EXECUTE FILE)

A self-contained kit for generating all 10 TikTok + Meta ad images/keyframes for the **5 Signs** funnel.
This funnel is **short-form-video-first**: 5 of the 10 ads are TikTok/Reels video (9:16), the rest Meta statics + one carousel.
Bundled product photos in `assets/` are the visual references. Every prompt is inline; nothing external is needed.

**How to use:** Upload this whole folder (or zip) to ChatGPT with image generation on, then type `execute`.

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```text
EXECUTE INSTRUCTION — FOR GPT IMAGE (GPT Image 2)

For each ad-NN file in ads/ (ad-01 through ad-10, in order):
  1. Read the file.
  2. Generate the described image at the aspect ratio stated in the file
     (static = 4:5 portrait 1080×1350; carousel = one 4:5 frame per numbered
      frame in the file; reel/UGC = 9:16 vertical 1080×1920 keyframe/thumbnail).
  3. For VIDEO ads, also render the described keyframe/thumbnail — the single
     frame described under "GPT Image prompt" — so the reel has a scroll-stopping
     opening still. The "Script" section is the shooting guide; you render the frame.
  4. Typeset the overlay copy EXACTLY as quoted in the "Overlay copy (typeset
     verbatim)" section — same words, same punctuation, no paraphrasing, no
     invented text.
  5. If the ad names a reference asset, OPEN that assets/ image and use it as the
     product reference. Reproduce the product's packaging, label, bottle/jar
     shape, cap, logo and printed text FAITHFULLY — pixel-close. NEVER redesign,
     restyle, recolor or invent packaging. You may restyle the SCENE around the
     product; never the product itself.
  6. Apply the Brand art direction below to every image.
  7. Obey the Compliance rails below on every image — never diagnose, never make
     a medical claim.

Produce all 10 outputs. Label each with its ad number and name (e.g. "Ad 04 — The
Five-Sign Checklist"). Carousels: output every frame, labeled "Ad NN — Frame 1",
"Frame 2", etc. When all 10 (and their frames) are rendered, STOP.
```

---

## Brand art direction

- **Palette — forest green + gold, NEVER purple.**
  - Greens: `#1C3D31` (darkest), `#2E6B52`, `#357A5B`.
  - Gold: `#C9A14C`, `#D9BE7E`.
  - Soft sage backgrounds: `#EAF2EC`, `#F2F7F3`.
  - Ink for text: `#26302B`.
- **Type:** clean humanist sans (Lato-like) for UI/body/CTA/captions; an editorial serif (Palatino / Iowan Old Style feel) for headlines. Headlines carry the emotion — large and calm.
- **Mood:** calm, premium, grown-up. NOT clinical, NOT loud, NOT neon. No purple/lavender anywhere in the scene styling.
- **People:** real women ~40–55. Natural, untouched skin texture — **visible pores and fine lines, NOT airbrushed or plastic**. Warm natural window light. Diverse and authentic. No glossy beauty-retouch, no stock-photo grin.
- **Photo feel:** editorial-natural (soft window light, muted sage/gold) for Meta statics; **authentic phone-shot UGC — handheld, honest bathroom/bedroom daylight — for the TikTok/Reels video keyframes.** The video frames can be more casual and un-styled, but still on-brand (sage/gold captions, never purple). Never studio-glam.

## The angle / spine (every ad serves this)

**5 Signs = ICP1, misdiagnosis / recognition.** She's been fighting her skin for years — blaming her cleanser, her diet, her stress, "adult acne." But she's fighting the **wrong problem**. The ads create the recognition jolt ("wait, that's all five… that's me") and hand her a name: it could be a hormonal *signal* with five tells, not a skincare fail. **Right weapon, wrong war.** Resolution = the same calm-not-strip 4-phase Livyond system.
Channel = **TikTok + Meta.** Every hook is written so it continues straight into the `/5-signs` self-diagnose listicle ("5 Signs Your 'Acne' Is Actually Perimenopause").

**ICP:** women ~40–55 who had good skin for twenty years, then breakouts arrived in their 40s — deep, cyclical, on the chin/jaw — while the skin also went dry, thin and reactive. Every product either strips or clogs. She feels like she's doing it wrong. She isn't; she's been solving the wrong problem.

## THE GOLDEN RULE

**Any ad that shows a product MUST use the referenced `assets/` image as the product reference and reproduce its label, logo, bottle/jar shape and printed text EXACTLY. Restyle the SCENE around the real product — NEVER the product itself. If you cannot read a label clearly, keep it faithful to the reference; do not invent copy.**

## Compliance rails (hard — apply to every ad)

- **NEVER DIAGNOSE (this funnel's headline rail).** These ads tease a self-diagnose listicle — they must never diagnose. Use hedged language ONLY: "could be a sign of…", "many women in perimenopause notice…", "if this sounds familiar…". NEVER "you have perimenopause" and NEVER imply the product treats hormones. **Wherever an ad names perimenopause, an explicit not-a-diagnosis hedge must appear.** Livyond is cosmetic skincare that addresses the *appearance* of skin.
- **Cosmetic claims only.** Allowed: "the inflamed look", "clears without stripping", "calms the look of breakouts", "settles the inflamed look". NEVER "reduces inflammation" or "inflammation" as a medical claim.
- **No cure / treat / prevent / heal / diagnose** language, anywhere. The product never "acts on hormones."
- **Soursop = antioxidant-rich calming botanical ONLY (~18,000 ORAC).** Never tie soursop to disease, cancer, or any health condition.
- **No "guaranteed results"** and no "results in X days" promises.
- **Before/after = honest, LABELED placeholders only.** Never fabricate a "cleared skin" transformation. Any before/after frame reads as a placeholder slot for client-owned, unretouched, consented images (women 40–55).
- **"Individual experiences; results vary"** must appear on any ad that implies proof or outcome.
- **EO / photosensitivity note** wherever a product is shown in use: "Contains natural citrus oils — patch-test and avoid direct sun after use."
- **Say "no synthetic fragrance", NEVER "fragrance-free".**
- Respect Rx / dermatology — never disparage medicine or prescriptions. The wedge is "you were solving the wrong problem," not "instead of a doctor."

## Asset legend

| File | Product | Packaging (reproduce exactly) |
|---|---|---|
| `assets/purifying-cleanser.jpg` | Purifying Cleanser | Frosted glass bottle, warm honey-gold liquid, white pump cap, black "Livyond" sunburst logo + "PURIFYING CLEANSER" |
| `assets/vitamin-c-serum.jpg` | Vitamin C Brightening Serum | Frosted bottle, amber liquid, white dropper cap, black "Livyond" logo + "VITAMIN C BRIGHTENING SERUM" |
| `assets/hyaluronic-cream.jpg` | Hyaluronic Restoration Cream | Frosted pump bottle, white pump, black "Livyond" logo + "HYALURONIC RESTORATION CREAM" |
| `assets/firming-cream.jpg` | Firming Cream | Frosted glass jar, white lid, black "Livyond" logo + "FIRMING CREAM" |
| `assets/full-system-4step.jpg` | The full 4-step system | The four pieces above grouped together, frosted/white, black Livyond logos |
| `assets/soursop-gummies.png` | Cell + Immunity soursop gummies | Clear jar, plum/burgundy wraparound label + plum screw cap, "soursop NUTRITION / cell + immunity gummies / SUGAR FREE", dark berry gummies inside (the plum label is the REAL packaging — reproduce it; keep the surrounding scene forest-green/gold) |

## The 10-ad portfolio at a glance

| # | Name | Stage | Format | Lever |
|---|---|---|---|---|
| 01 | Count Them With Me | TOF | reel 9:16 (UGC) | Recognition |
| 02 | Sign #1: It Has an Address | TOF | reel 9:16 (UGC) | Curiosity |
| 03 | It Was Never My Cleanser | MOF | reel 9:16 (UGC) | Absolution / objection |
| 04 | The Five-Sign Checklist | TOF | static 4:5 | Recognition (checklist) |
| 05 | A Label, Not an Explanation | MOF | static 4:5 | Reframe |
| 06 | Swipe the Five Signs | TOF | carousel | Proof / VOC |
| 07 | I Recognized All Five | TOF | reel 9:16 (UGC) | Proof / VOC |
| 08 | The Routine Built for It | BOF | reel 9:16 (UGC) | Mechanism / objection |
| 09 | It Was Never Your Cleanser (Restyle) | BOF | static 4:5 | Objection / offer |
| 10 | You Finally Have a Name — and a Routine | BOF | static 4:5 | Offer / BOF |

Portfolio, not variations: **5 reel/UGC video · 4 static · 1 carousel**, across TOF, MOF and BOF, covering recognition, curiosity ("sign #1"), absolution ("it was never my cleanser"), reframe ("'adult acne' is a label, not an explanation"), proof/VOC, mechanism, and offer/BOF. One **restyle** concept (Ad 09) and one **checklist / 5-signs listicle** static with gold tick-boxes (Ad 04).
