# Ad 09 — It Was Never Your Cleanser (Restyle)
- **Funnel:** 5 Signs (ICP1 · misdiagnosis)
- **Stage:** BOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Objection / offer (restyle)
- **Andromeda signal:** objection × restyle × shelf-swap × before/after-of-the-SCENE × BOF (light)

## Reference assets
- assets/full-system-4step.jpg — the hero of the "after" side; reproduce the four frosted/white pieces and black "Livyond" logos EXACTLY. Never redesign or invent packaging — restyle only the SCENE around the products.

## GPT Image prompt
Create a 4:5 portrait static ad (1080×1350) for Meta feed built as a RESTYLE / two-scene comparison — same shelf, restyled. This is a scene restyle, NOT a skin before/after.
- **Left / "before" scene:** a cluttered, cold bathroom shelf crowded with harsh, clinical, generic acne products — stripping face washes, spot treatments, "medical-looking" white/blue tubes (all clearly unbranded, invented generics — do NOT depict real competitor brands). Muted, slightly grey, tense.
- **Right / "after" scene:** the same shelf restyled calm and premium — warm sage #EAF2EC and soft gold #C9A14C light, a single tidy grouping of the real Livyond full 4-step system from assets/full-system-4step.jpg, frosted/white with black Livyond logos reproduced exactly, a sprig of green.
A thin gold divider between the two scenes. Editorial-serif headline across the top in forest green #1C3D31 (headline below), sans subhead in ink #26302B. Negative direction: NEVER purple; no airbrushed skin; no real competitor logos; the Livyond products must NOT be redesigned or recolored; no medical iconography; no skin before/after. Compliance: cosmetic, objection-handling only — never diagnoses. Spell all text exactly.

## Overlay copy (typeset verbatim)
- Headline: "It was never your cleanser. It was the wrong shelf."
- Subhead/body: "The harsh stuff strips; the rich stuff clogs. Calm-not-strip does both jobs at once — built for skin that breaks out AND dries out."
- CTA: "Swap the shelf — get the system"

## Expected output
A restyle static: a cold, cluttered "wrong shelf" of generic harsh products beside the same shelf restyled calm/premium around the real Livyond full system, under a "wrong shelf" objection headline — a BOF scene-swap that resolves the misdiagnosis.

## Compliance rail
Objection-handling, cosmetic only: "strips," "clogs," "calm-not-strip" — never "reduces inflammation," no cure/treat/prevent, no diagnosis. Competitor products are generic/invented, never real brands. The Livyond full-system packaging matches assets/full-system-4step.jpg exactly (restyle the scene, never the product).
