# Ad 08 — The Routine Built for It
- **Funnel:** 5 Signs (ICP1 · misdiagnosis)
- **Stage:** BOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** TikTok / Reels
- **Lever:** Mechanism / objection ("you don't need stronger")
- **Andromeda signal:** mechanism × ugc-routine × calm-not-strip × product-in-use × BOF (light)

## Reference assets
- assets/purifying-cleanser.jpg — held and used in the cleanse beat; reproduce frosted bottle, white pump cap, "PURIFYING CLEANSER" label EXACTLY.
- assets/vitamin-c-serum.jpg — dropper serum applied in the treat beat; reproduce amber bottle, white dropper, "VITAMIN C BRIGHTENING SERUM" label EXACTLY.
- assets/hyaluronic-cream.jpg — pressed on in the restore beat; reproduce frosted pump bottle, white pump, "HYALURONIC RESTORATION CREAM" label EXACTLY.
- Render the KEYFRAME below featuring the Vitamin C Brightening Serum held to camera.

## GPT Image prompt
Create a 9:16 vertical reel KEYFRAME / thumbnail (1080×1920), authentic phone-shot UGC morning-routine look: a real woman aged 42–52, natural un-airbrushed skin (visible pores, fine lines), minimal makeup, calm morning window light in a real bathroom, holding the real Vitamin C Brightening Serum from assets/vitamin-c-serum.jpg toward the camera — label pixel-faithful, amber bottle, white dropper, "VITAMIN C BRIGHTENING SERUM" reproduced exactly. Bake a clean sans caption on a soft sage #EAF2EC lower-third bar with a thin gold #C9A14C accent line, ink #26302B text (the headline below). Brand palette forest green / gold / sage; NEVER purple. Negative direction: no airbrushed plastic skin, no invented or restyled packaging, no medical claims, no fabricated before/after result, no purple. Compliance: cosmetic, mechanism-as-benefit framing only. Spell caption text exactly.

## Overlay copy (typeset verbatim)
- Headline: "You don't need stronger. You need built-for-this."
- Subhead/body: "Calm-not-strip: clear the breakouts and rebuild the barrier at the same time — instead of choosing."
- CTA: "Get the routine"

## Script (spoken + on-screen beats)
- **0–3s** — Serum held to camera. VO: "If you recognized the five signs, here's the part that changes everything." On-screen: "You don't need stronger."
- **3–8s** — Cleanse beat with the real Purifying Cleanser. VO: "It's not a harsher acne product. It's one built for skin that's breaking out AND drying out." On-screen: "Clears without stripping."
- **8–14s** — Treat beat, applies the real Vitamin C Serum. VO: "Niacinamide to settle the inflamed look and even out tone." On-screen: "Settles the inflamed look."
- **14–20s** — Restore beat, presses on the real Hyaluronic Cream. VO: "Then rebuild the barrier so nothing feels stripped. Calm, not strip." On-screen: "Rebuild the barrier. Calm-not-strip."
- **20–26s** — End card, three products on the counter. VO: "You were never doing it wrong. You just needed the routine built for it." On-screen: "Built for it. Get the routine → Individual experiences; results vary."

## Expected output
A UGC morning-routine keyframe (real serum held to camera) plus a ~26s calm-not-strip mechanism walkthrough using all three real products in use, ending on the BOF CTA.

## Compliance rail
Cosmetic mechanism-as-benefit only: "settles the inflamed look," never "reduces inflammation"; "clears without stripping," no cure/treat/prevent. Product never "acts on hormones." "Individual experiences; results vary" on the end card. Add the EO note in caption/description where product is in use: "Contains natural citrus oils — patch-test and avoid direct sun after use." All labels match their assets exactly.
