# Ad 02 — Sign #1: It Has an Address
- **Funnel:** 5 Signs (ICP1 · misdiagnosis)
- **Stage:** TOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** TikTok / Reels
- **Lever:** Curiosity ("sign #1…")
- **Andromeda signal:** curiosity × text-on-screen × POV-mirror × self-scan × TOF (light)

## Reference assets
- None (POV / text-on-screen, no product). Render the opening keyframe described below.

## GPT Image prompt
Create a 9:16 vertical reel KEYFRAME / thumbnail (1080×1920), sound-off-native POV look: a mirror selfie POV of a real woman aged 42–52, bare face, honest bathroom daylight, a fingertip lightly tracing along the jawline (gesture only — NOT a blemish close-up). Un-airbrushed skin texture, visible pores and fine lines, calm and candid, casual TikTok feel. Overlay a small schematic gold #C9A14C face-map mark on the chin/jaw zone — clean minimal line-art, illustrative and abstract, never a clinical skin-condition photo. Bake kinetic sans captions (ink #26302B) with the headline on a translucent sage #EAF2EC lower-third and a thin gold accent line. Brand palette forest green / gold / sage; NEVER purple. Negative direction: no airbrushed plastic skin, no product, no invented packaging, no medical iconography, no before/after, no purple. Compliance: describes a pattern, never diagnoses. Spell caption text exactly.

## Overlay copy (typeset verbatim)
- Headline: "Sign #1 of 5: your breakouts have an address."
- Subhead/body: "Chin. Jawline. Same spot. Every month. Random acne doesn't do that — a pattern does."
- CTA: "See all 5 signs"

## Script (spoken + on-screen beats)
- **0–2s** — POV mirror, fingertip traces the jawline. On-screen: "Sign #1 of 5"
- **2–6s** — Text builds line by line, no VO (sound-off native). On-screen: "Your breakouts have an address."
- **6–9s** — On-screen: "Chin. Jawline. Sometimes the neck."
- **9–12s** — On-screen: "Same spot. Every single month."
- **12–15s** — Quick schematic gold face-map marks the chin/jaw zone. On-screen: "Random acne doesn't do that. A pattern does."
- **15–18s** — End card, sage/gold. On-screen: "If this sounds familiar, there are four more signs. Read the list →"

## Expected output
A sound-off POV mirror keyframe with a schematic gold face-map and a "Sign #1 of 5" caption, plus a ~18s text-on-screen build that opens a curiosity loop ("four more signs") into /5-signs.

## Compliance rail
Curiosity only — names a pattern, never a diagnosis. Uses "if this sounds familiar." The face-map is schematic line-art, not a medical illustration. No product, no medical claim, no before/after.
