# Ad 04 — The Five-Sign Checklist
- **Funnel:** 5 Signs (ICP1 · misdiagnosis)
- **Stage:** TOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Recognition (checklist)
- **Andromeda signal:** recognition × editorial-checklist × static × tick-3-of-5 × TOF (light)

## Reference assets
- None. No product, no logo above the fold. Small portrait inset only (not a blemish close-up).

## GPT Image prompt
Create a 4:5 portrait static ad (1080×1350) for Meta feed: a clean soft-sage #EAF2EC card, editorial and premium. At the top, a large editorial-serif headline in forest green #1C3D31 (the headline below). Beneath it, five short checklist lines in humanist sans (ink #26302B), each with an elegant hand-drawn gold #C9A14C tick-box to its left — **three boxes ticked with a gold check, two left empty** — inviting the self-scan. The five lines read: "It lives on my chin + jawline", "I never had this at 15", "Deep, sore, and on a cycle", "Breaking out AND stinging-dry at once", "Marks that linger for months". Add a small circular portrait inset (bottom corner) of a real woman aged 42–52 in soft natural light, bare face, natural texture, calm — NOT a blemish close-up. Warm sage + muted gold palette, generous spacing. Negative direction: NEVER purple/lavender, no airbrushed skin, no product hero, no invented packaging, no medical iconography, no before/after. Compliance: educational and hedged — a self-scan, never a diagnosis. Spell all text exactly.

## Overlay copy (typeset verbatim)
- Headline: "5 signs your 'acne' could actually be perimenopause"
- Subhead/body: "Chin + jawline · never had it at 15 · deep and cyclical · breaking out AND stinging-dry · marks that linger. Three or more, and it could be a sign it was never ordinary 'adult acne.'"
- CTA: "Count yours — read the 5 signs"

## Expected output
An editorial sage checklist poster with a serif headline and five gold tick-box lines (three ticked, two empty), a small calm portrait inset — the recognition self-scan static that funnels into /5-signs.

## Compliance rail
Names perimenopause in the headline — hedged with "could actually be" and body copy "it could be a sign." The checklist is educational, never asserts a diagnosis, never claims to treat anything. No product, no before/after.
