# Ad 07 — I Recognized All Five
- **Funnel:** 5 Signs (ICP1 · misdiagnosis)
- **Stage:** TOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** TikTok / Reels
- **Lever:** Proof / VOC
- **Andromeda signal:** proof/VOC × ugc-testimonial × recognition-story × talking-head × TOF (light)

## Reference assets
- assets/full-system-4step.jpg — appears ONLY in the final beat, resting on a bathroom counter as she mentions "a routine built for it." Reproduce the four frosted/white pieces and black "Livyond" logos EXACTLY — never redesign or invent packaging. The KEYFRAME below is a talking-head with no product in frame.

## GPT Image prompt
Create a 9:16 vertical reel KEYFRAME / thumbnail (1080×1920), authentic phone-shot UGC: a real woman aged 44–54, natural un-airbrushed skin (visible pores, fine lines), minimal makeup, warm natural window light, candid and mid-sentence — sharing, not selling. Casual TikTok-native framing. Bake a bold sans caption into the upper third: the headline below, ink #26302B on a translucent sage #EAF2EC band with a thin gold #C9A14C accent line. Brand palette forest green / gold / sage; NEVER purple. Negative direction: no airbrushed plastic skin, no product in this keyframe, no invented packaging, no medical claims, no fabricated before/after. Compliance: personal-experience recognition only, hedged, never a diagnosis. Spell caption text exactly.

## Overlay copy (typeset verbatim)
- Headline: "Someone listed five signs. I recognized all five."
- Subhead/body: "I'd been calling it adult acne for years. Turns out it could be a sign of something I'd never connected."
- CTA: "See the 5 signs"

## Script (spoken + on-screen beats)
- **0–3s** — Direct to camera, candid. VO: "Someone listed out five signs, and I sat there going… that's me. That's all five." On-screen: "I recognized all five."
- **3–9s** — She recaps quickly. VO: "Chin and jaw. Never had it as a teen. Deep and on a cycle. Breaking out and dry at the same time. And the marks that just linger." On-screen: "5 for 5"
- **9–15s** — The reframe. VO: "For years I called it adult acne. But many women in perimenopause notice this exact pattern — and no, that's not a diagnosis, it's just a pattern I'd never had a name for." On-screen: "Many women notice it. Not a diagnosis — a name."
- **15–21s** — Final beat, the full system rests on the counter behind her. VO: "Once it had a name, I found a routine built for it — one that clears without stripping." On-screen: "A routine built for it. Clears without stripping."
- **21–25s** — End card. On-screen: "Count your signs → read the 5. Individual experiences; results vary."

## Expected output
A UGC recognition-testimonial keyframe (candid, no product) plus a ~25s "I recognized all five" script; the full 4-step system appears only in the closing beat, funneling to /5-signs.

## Compliance rail
Personal-experience recognition, hedged. Names perimenopause once — paired with the explicit hedge "that's not a diagnosis, it's just a pattern" and "many women in perimenopause notice." NEVER "you have perimenopause." Product framing is cosmetic ("clears without stripping"); "individual experiences; results vary" appears on the end card. No fabricated before/after.
