# Ad 05 — I'm not anti-medicine
- **Funnel:** Another Way (ICP2 · Rx refugee / anti-Rx)
- **Stage:** MOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** Meta Reels / Stories
- **Lever:** Absolution / permission
- **Andromeda signal:** absolution-permission × Reels-talking-head × 9:16-UGC × mobile-direct-address × MOF

## Reference assets
- None. Talking-head permission cut — no product hero, no before/after. Do not draw any Livyond packaging.

## GPT Image prompt
Vertical 9:16 Reels keyframe, Instagram-native, phone-shot. A real woman ~45–52 speaks directly to the lens in soft natural light, minimal makeup, **honest untouched skin texture — not airbrushed**, calm and disarming. A simple burned-in on-screen frame shows three words stacked — "harsh pill" / "does-nothing" / a blank line — with the blank line filled by a gold "gentler middle" reveal. Captions in clean humanist sans, white on a translucent dark-green pill. Sage `#EAF2EC` / gold `#C9A14C` accents only, **never purple**. No product, no clinical staging. Negative: airbrushed skin, invented packaging, before/after, purple, neon, medical claims, disparaging text.

## Overlay copy (typeset verbatim)
- Headline: "It was never 'harsh pill vs. nothing.' There's a gentler option."
- Subhead/body: "I'm not anti-medicine. Accutane works for a lot of people. Nobody had just offered me the middle — so I found it myself."
- CTA: "Learn more"

## Script (spoken + on-screen beats)
- **0–3s (direct, disarming):** "Let me say this clearly — I'm not anti-medicine."
- **3–9s (respect beat + name the false binary):** "Accutane works for a lot of people, and if it's right for you, that's your call, not mine. But every option I got was either the harsh pill or something that did basically nothing." — on-screen frame shows "harsh pill | does-nothing | ___".
- **9–15s (the reframe / recognition):** "Nobody offered me the middle — something gentle that actually calms the look of the breakouts without leaving me raw." — the "___" fills gold: "gentler middle".
- **15–20s (resolve → end card):** "So I found it myself. Let me show you." End card sage/gold, "Read the story →".

## Expected output
One 9:16 Reels keyframe: real ~45–52 woman mid-address, the "harsh pill | does-nothing | gentler middle" on-screen frame, burned-in captions, calm sage/gold end-card styling.

## Compliance rail
Leads with explicit respect for the medicine ("I'm not anti-medicine," "works for a lot of people," "that's your call, not mine"). Never uses unsafe/ineffective/dangerous; never advises refusing/quitting/delaying; never claims the cosmetic replaces or matches Accutane. Cosmetic verbs only ("calms the look of breakouts," "without leaving me raw").
