# Ad 02 — Every visit, the answer was "stronger"
- **Funnel:** Another Way (ICP2 · Rx refugee / anti-Rx)
- **Stage:** TOF
- **Format:** carousel (5 cards, 4:5)
- **Placement:** Meta feed
- **Lever:** Escalation-ladder recognition
- **Andromeda signal:** escalation-ladder-recognition × ladder-diagram × carousel-4:5 × feed-swipe × TOF

## Reference assets
- `assets/full-system-4step.jpg` — the full 4-step system, shown ONLY on the final card as the calm "another way." Reproduce every bottle, cap, and label EXACTLY; do not restyle the packaging.

## GPT Image prompt
Meta carousel, 5 cards, each 4:5, warm editorial sage/gold system. Consistent look across cards: soft sage `#F2F7F3` ground, editorial serif headlines in forest green `#1C3D31`, humanist sans kickers in gold `#C9A14C`. **Never purple.**
- **CARD 1 (cover):** large serif hero "Every visit, the answer was something stronger." + small sans line "sound familiar?"
- **CARDS 2–5:** the escalation ladder as clean typographic rungs, one calm step per card, ascending — (2) "Spironolactone." (3) "Tretinoin." (4) "Birth control." (5) "Accutane." Each rendered as an elegant gold rung on the sage ground, non-clinical.
- **On the FINAL card only,** beneath the top rung, place the `assets/full-system-4step.jpg` products faithfully on a warm surface with the calm sans line "I wanted to try a gentler route first →".
Negative: purple, neon, before/after, invented packaging, airbrushed skin, medical claims, any word disparaging a medicine.

## Overlay copy (typeset verbatim)
- Headline: "Every visit, the answer was something stronger."
- Subhead/body: "Spironolactone. Tretinoin. Birth control. Now Accutane. If you've climbed this ladder and you're flinching at the top — you're allowed to want to try a gentler route first."
- CTA: "Learn more"

## Expected output
A 5-card 4:5 carousel: a serif cover, four ascending ladder rungs naming the real care path, and a final card that introduces the Livyond 4-step system (exact packaging) as the gentler route. Calm, magazine-like, swipeable.

## Compliance rail
The ladder is presented **factually and respectfully** as a common care path — NOT as evidence any of these medicines are bad. Nothing tells anyone to refuse/quit/delay treatment; nothing claims the system is equivalent to any rung. Respect-the-medicine hedge: the copy names the drugs neutrally and frames the choice as "you're allowed to want to try a gentler route first," never "instead of." Cosmetic framing only; no cure/treat/prevent.
