# Ad 01 — The route I found instead
- **Funnel:** Another Way (ICP2 · Rx refugee / anti-Rx)
- **Stage:** TOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** Meta Reels / Stories
- **Lever:** Peer story
- **Andromeda signal:** peer-story × Reels-confessional × 9:16-UGC × mobile-first-person × TOF

## Reference assets
- None. No product hero, no before/after in this cut — this is a face-to-camera confessional. Do not draw any Livyond packaging.

## GPT Image prompt
Vertical 9:16 Reels keyframe, Instagram-native, shot on phone at arm's length. A real woman ~46–52 sits by a window in soft warm natural light, minimal makeup, **natural untouched skin with visible pores and fine lines — not airbrushed**, warm and unhurried, mid-sentence looking straight into the lens. Cozy, lived-in home background, softly out of focus. Burned-in caption bar near lower third in a clean humanist sans, white text on a translucent dark-green pill. Small sage/gold Livyond end-card treatment reserved for the final frame. Warm sage `#EAF2EC` and muted gold `#C9A14C` accents only — **never purple**. No product, no clinical staging, no beauty-ad gloss. Negative: airbrushed skin, invented packaging, before/after, purple, neon, medical claims, disparaging text.

## Overlay copy (typeset verbatim)
- Headline: "My dermatologist kept pushing Accutane. I wanted another way."
- Subhead/body: "I'm not against the medicine — it works for a lot of women. I just wanted to try something gentler first."
- CTA: "Learn more"

## Script (spoken + on-screen beats)
- **0–3s (straight to camera, no preamble):** "My derm kept coming back to Accutane." — on-screen caption mirrors the line.
- **3–8s (warm, not defensive — the respect beat):** "And look, I know it works for a lot of women. I'm not here to talk anyone out of it."
- **8–14s (the pivot, tone softens):** "I just wasn't ready for the pill, the purge, the dryness. I wanted to try something gentler first."
- **14–20s (resolve → end card):** "So I stopped asking for something stronger and started looking for something calmer. Here's the route I found." End card: sage/gold, "Read the story →"

## Expected output
One 9:16 Reels keyframe of a real ~46–52 woman by a window, burned-in caption bar with the headline line, calm sage/gold end-card styling. Feels like an organic confessional, not an ad.

## Compliance rail
Personal choice, not medical advice. Respect-the-medicine hedge is spoken and on-screen ("it works for a lot of women," "I'm not here to talk anyone out of it"). Never says a drug is unsafe/ineffective/dangerous; never tells anyone to refuse, quit, or delay Accutane; never claims the product replaces or matches it. Cosmetic framing only ("gentler," "calmer") — the appearance of skin.
