# Ad 04 — Stronger → gentler
- **Funnel:** Another Way (ICP2 · Rx refugee / anti-Rx)
- **Stage:** MOF
- **Format:** carousel (4 cards, 4:5)
- **Placement:** Meta feed
- **Lever:** Reframe (stronger → gentler)
- **Andromeda signal:** reframe × editorial-quote-progression × carousel-4:5 × feed-swipe × MOF

## Reference assets
- `assets/vitamin-c-serum.jpg` and `assets/purifying-cleanser.jpg` — the two-step "calm-not-strip" way in, shown ONLY on the final card. Reproduce both labels, bottle shapes, and caps EXACTLY; restyle only the surface and light around them.

## GPT Image prompt
Meta carousel, 4 cards, each 4:5, warm editorial sage/gold. Consistent system: sage `#F2F7F3` ground, editorial serif pull-quotes in forest green `#1C3D31`, gold `#C9A14C` sans kickers. **Never purple.**
- **CARD 1:** serif pull-quote "Every step up the ladder was harsher than the last."
- **CARD 2:** "At some point, 'stronger' stopped feeling like progress." — with the word "stronger" underlined by a fine gold rule.
- **CARD 3:** "So I stopped looking for something stronger — and started looking for something gentler." — the pivot card, tone brightens.
- **CARD 4:** the `assets/vitamin-c-serum.jpg` + `assets/purifying-cleanser.jpg` products faithfully staged on a warm calm surface in soft light, with the sans line "the calm-not-strip way in →".
Negative: purple, neon, before/after, invented packaging, airbrushed skin, medical claims, disparaging language.

## Overlay copy (typeset verbatim)
- Headline: "I stopped looking for something stronger. I started looking for something gentler."
- Subhead/body: "I'm not against the medicine — I just wanted to try calm before I tried the strongest step. Something that settles the inflamed look without leaving my face raw."
- CTA: "Learn more"

## Expected output
A 4-card 4:5 carousel that walks from "stronger stopped feeling like progress" to a gentler two-step, ending on the exact Cleanser + Serum packaging. Editorial, calm, reframe lands by the pivot card.

## Compliance rail
Reframes a personal preference — "gentler before the strongest step," never "instead of." Respect-the-medicine hedge on-image ("I'm not against the medicine"). Never calls any drug harsh in a disparaging sense, never positions the product as a medical alternative to Accutane, never advises against a prescription. Cosmetic verbs only ("settles the inflamed look," "without leaving my face raw"); no cure/treat/prevent.
