# Livyond — "Another Way" Ad Pack (Accutane / anti-Rx · ICP2)

A self-contained kit that generates all 10 Meta (feed + Reels) ad images/keyframes for the **Another Way** funnel — the Rx-refugee angle. It bundles the 6 real product photos as visual references so the packaging is never invented.

**How to use:** Upload this whole folder (or zip) to ChatGPT with image generation on, then type `execute`.

---

```
EXECUTE INSTRUCTION — read this, then generate.

You are a senior art director + retoucher. For each ad-NN file in ads/
(ad-01 … ad-10), generate the described image or video keyframe at the
aspect ratio stated in that file. Typeset the overlay copy EXACTLY as
quoted — same words, same punctuation, no paraphrasing, no added text.

When a file names an assets/ image, USE that image as the product
reference: reproduce its packaging, bottle shape, cap, and label
artwork faithfully and pixel-for-pixel. You may restyle the SCENE
around the product (lighting, surface, background, props) but you must
NEVER redesign, recolor, relabel, or invent packaging. If no asset is
named, do not draw any Livyond product.

Honor every "## Compliance rail" line. Never add a medical claim, a
before/after result that isn't labeled as an illustrative placeholder,
or any words that disparage a medicine.

Produce all 10, each labeled "Ad NN — <name>". Then stop.
```

---

## Brand art direction

- **Palette:** forest green `#1C3D31` / `#2E6B52` / `#357A5B`; gold `#C9A14C` / `#D9BE7E`; soft sage `#EAF2EC` / `#F2F7F3`; ink `#26302B`. **NEVER purple** — anywhere, ever.
- **Type:** humanist sans for body/kicker/CTA (Lato-like); editorial serif for headlines (Iowan Old Style / Palatino / Georgia feel).
- **Mood:** calm, premium, grown-up, editorial. NOT clinical, NOT loud, NOT "beauty-lab." Think a considered magazine, not a pharmacy.
- **People:** real women ~40–55, **natural untouched skin** — visible pores, fine lines, some texture, NOT airbrushed. Warm natural window light. Diverse skin tones and features. Minimal or no makeup. No stock-photo gloss.

## The angle (spine)

**ICP2 — the "stronger" trap (Rx refugee).** She's been walked up an escalating prescription ladder — spironolactone → tretinoin → birth control → Accutane — each visit told the answer is something *stronger / harsher*. She is **not anti-medicine**; she's exhausted by escalation and wants to try a **gentler route first**. Every ad reframes the false binary — "harsh pill vs. does-nothing" — into the missing option: **gentle-but-effective (calm-not-strip)**. Channel = **Meta** (feed + Reels).

Scent-match: hooks and end cards flow straight into `/accutane` ("My Dermatologist Kept Pushing Accutane. I Wanted Another Way.") and its sales page ("the gentler route — not a stronger one · clears without stripping").

## THE GOLDEN RULE

**Any ad that shows the product MUST use the referenced `assets/` image and reproduce its label and packaging EXACTLY. Restyle the SCENE around it — never the product.** If a concept doesn't name an asset, it shows no product.

## Compliance rails (HARD — this is the highest-stakes funnel in the set)

These ads reference real prescription drugs (isotretinoin/Accutane, spironolactone, tretinoin, birth control). Non-negotiable on every single ad:

1. **Never disparage a medicine.** Any drug named → acknowledge it works for many people → only a *personal / factual* trade-off. NEVER the words "unsafe," "ineffective," "dangerous," "poison," "toxic," "harmful."
2. **Never tell anyone to refuse, quit, delay, or avoid a prescription.** Keep the "I'm not anti-medicine — if the pill route is right for you, take it" energy. Every ad that names a drug carries an explicit **respect-the-medicine hedge**.
3. **Never imply the cosmetic is a medical alternative to / as effective as Accutane.** It addresses the *appearance* of skin only; it does not treat acne as a disease. No "instead of your medication," no equivalence, no "replaces."
4. **Cosmetic verbs only.** "The inflamed look," "the look of breakouts," "clears without stripping," "calms," "settles." NEVER "inflammation" as a medical claim. No **cure / treat / prevent**.
5. **Soursop = antioxidant-rich calming botanical ONLY.** Never a disease, immunity-cure, or cancer claim.
6. **No guaranteed results.** Before/after = honest, **labeled illustrative placeholders** only ("Illustrative — individual experiences; results vary"). Include "individual experiences; results vary."
7. **EO photosensitivity note** where product/routine is shown ("contains citrus essential oils — patch-test; avoid direct sun after use"). **"No synthetic fragrance."**

## Asset legend

| File | Product |
|---|---|
| `assets/purifying-cleanser.jpg` | Purifying Cleanser |
| `assets/vitamin-c-serum.jpg` | Vitamin C Brightening Serum |
| `assets/hyaluronic-cream.jpg` | Hyaluronic Restoration Cream |
| `assets/firming-cream.jpg` | Firming Cream |
| `assets/full-system-4step.jpg` | The full 4-step system |
| `assets/soursop-gummies.png` | Cell + Immunity soursop gummies |

## The 10 ads

| # | Name | Stage | Format | Lever |
|---|---|---|---|---|
| 01 | The route I found instead | TOF | Reel 9:16 (UGC) | Peer story |
| 02 | Every visit, the answer was "stronger" | TOF | Carousel | Escalation-ladder recognition |
| 03 | I wanted another way | TOF | Static 4:5 | Escalation-ladder recognition |
| 04 | Stronger → gentler | MOF | Carousel | Reframe |
| 05 | I'm not anti-medicine | MOF | Reel 9:16 (UGC) | Absolution / permission |
| 06 | The missing option was never harsher | MOF | Static 4:5 | Reframe |
| 07 | The calm-not-strip shelf (restyle) | MOF | Static 4:5 | Curiosity |
| 08 | What "gentler first" looked like | MOF | Static 4:5 | Peer story (before/after placeholder) |
| 09 | Gentle first, then decide | BOF | Reel 9:16 (UGC) | Curiosity |
| 10 | Where I'd start | BOF | Static 4:5 | Offer |
