# Ad 06 — The missing option was never harsher
- **Funnel:** Another Way (ICP2 · Rx refugee / anti-Rx)
- **Stage:** MOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Reframe (the missing middle)
- **Andromeda signal:** reframe × bold-typographic × static-4:5 × feed-scroll × MOF

## Reference assets
- None. Typographic reframe poster — no product hero, no face, no before/after. Do not draw any Livyond packaging.

## GPT Image prompt
Bold typographic static, 4:5 Meta feed, deep forest-green ground `#1C3D31` with gold `#C9A14C` accents. Large editorial serif hero line, generously set, with the word "harsher" struck through by a single fine gold rule. A small humanist-sans kicker beneath in soft gold. Lots of calm negative space; premium, quiet, confident — the opposite of a loud sale. Small sage/gold Livyond wordmark bottom-left. **Never purple, never neon.** Negative: purple, gradients-gone-loud, invented packaging, before/after, medical claims, any word disparaging a medicine.

## Overlay copy (typeset verbatim)
- Headline: "The problem was never that I needed something harsher."
- Subhead/body: "Every acne step stripped my skin or clogged it. What was missing wasn't a stronger drug — it was gentle that still works. The gentler route I tried first →"
- CTA: "Learn more"

## Expected output
One 4:5 dark-green typographic poster, serif hero with "harsher" struck through in gold, gold kicker beneath. Reads like a considered editorial statement, calm and premium.

## Compliance rail
Names the "strip vs. clog" frustration in **cosmetic terms only** ("stripped my skin," "clogged it," "the inflamed look"). "Harsher" refers to the personal experience of escalation, NOT a claim that any medicine is bad or dangerous. Respect-the-medicine hedge: copy frames the gap as a *missing gentle option*, not a failing of any drug, and points to "the gentler route I tried first," never "instead of your prescription." No cure/treat/prevent; the product is not positioned as a medical alternative to Accutane.
