# Ad 03 — I wanted another way
- **Funnel:** Another Way (ICP2 · Rx refugee / anti-Rx)
- **Stage:** TOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Escalation-ladder recognition
- **Andromeda signal:** escalation-ladder-recognition × editorial-portrait × static-4:5 × feed-scroll × TOF

## Reference assets
- None. Portrait-led recognition ad — no product hero, no before/after. Do not draw any Livyond packaging.

## GPT Image prompt
Editorial static ad, 4:5 Meta feed. Warm portrait of a real woman ~46–54 in soft natural window light, calm and composed, **bare face with real texture — visible pores, fine lines, NOT airbrushed**, looking slightly off-lens like a thoughtful magazine feature. Muted sage `#EAF2EC` environment, gentle depth of field. An elegant serif headline sits in the upper third over a soft sage panel in forest green `#1C3D31`; a small gold `#C9A14C` sans kicker beneath. Generous whitespace, premium and grown-up, **never clinical, never purple**. Not a blemish close-up. Negative: airbrushed skin, invented packaging, before/after, purple, neon, medical claims, disparaging text.

## Overlay copy (typeset verbatim)
- Headline: "My dermatologist kept pushing Accutane. I wanted another way."
- Subhead/body: "I'm not anti-medicine — it's right for a lot of women. I just wanted to try something gentler before the strongest step. A 47-year-old's honest account →"
- CTA: "Learn more"

## Expected output
One 4:5 editorial portrait of a real ~47 woman, serif headline over a sage panel, gold kicker. Reads like the cover of a personal essay, not a skincare ad.

## Compliance rail
Frames a personal preference to try a gentler route first. Respect-the-medicine hedge is explicit on-image ("I'm not anti-medicine — it's right for a lot of women"). Does NOT disparage Accutane, does NOT claim to replace or outperform it, never advises refusing/quitting/delaying treatment. Cosmetic language only; no cure/treat/prevent, no "inflammation" as a medical claim.
