# Ad 07 — The calm-not-strip shelf (restyle)
- **Funnel:** Another Way (ICP2 · Rx refugee / anti-Rx)
- **Stage:** MOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Curiosity
- **Andromeda signal:** curiosity × product-restyle-still-life × static-4:5 × feed-scroll × MOF

## Reference assets
- `assets/full-system-4step.jpg` — the full 4-step system. This is a **RESTYLE** concept: keep every bottle, jar, pump, cap, and label artwork pixel-faithful to the reference. Restyle ONLY the SCENE around the products — the surface, light, and props. Never redesign, recolor, or relabel the packaging.

## GPT Image prompt
Editorial product still-life, 4:5 Meta feed — a **restyle** of the Livyond 4-step system into a calm, grown-up bathroom-shelf scene. Reproduce the exact products from `assets/full-system-4step.jpg` faithfully, arranged in an unhurried row on a warm travertine or pale-oak shelf, soft morning window light casting gentle shadows, a sprig of eucalyptus and a folded linen cloth as quiet props. Muted sage `#EAF2EC` wall, gold `#C9A14C` light warmth. Premium, tactile, lived-in — a shelf a calm 48-year-old actually keeps, **not a sterile clinical flatlay, never purple**. Serif headline over a soft sage panel top-left; gold sans kicker. Negative: invented or restyled packaging, purple, neon, clinical white-box lab staging, before/after, medical claims, disparaging language.

## Overlay copy (typeset verbatim)
- Headline: "This is what 'gentler first' looks like on the shelf."
- Subhead/body: "A calm-not-strip routine I reached for before the strongest step — clears without stripping, no synthetic fragrance. I'm not anti-medicine; I just wanted to try this first."
- CTA: "Learn more"

## Expected output
One 4:5 restyle still-life: the exact 4-step system on a warm calm shelf in soft light with quiet props, serif headline over a sage panel. Packaging identical to the reference; only the scene is new.

## Compliance rail
Cosmetic verbs only ("clears without stripping," "calm-not-strip"); no cure/treat/prevent, no "inflammation" as a medical claim. Soursop, if referenced anywhere in the routine, is a calming antioxidant botanical only. Respect-the-medicine hedge on-image ("I'm not anti-medicine; I just wanted to try this first") — framed as a personal *before-the-strongest-step* choice, never a replacement for or equivalent to Accutane. "No synthetic fragrance"; contains citrus essential oils — patch-test; avoid direct sun after use.
