# Ad 08 — What "gentler first" looked like
- **Funnel:** Another Way (ICP2 · Rx refugee / anti-Rx)
- **Stage:** MOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Peer story (before/after placeholder)
- **Andromeda signal:** peer-story × honest-before-after-placeholder × static-4:5 × feed-scroll × MOF

## Reference assets
- `assets/vitamin-c-serum.jpg` — Vitamin C Brightening Serum, shown as a small faithful inset in the corner ("the step I leaned on"). Reproduce the label and bottle EXACTLY; restyle nothing about the packaging.

## GPT Image prompt
Editorial static ad, 4:5 Meta feed, honest before/after **placeholder** treatment. Two side-by-side portrait panels of the same real woman ~46–52, natural window light, **untouched real skin texture in BOTH panels — visible pores and fine lines, unretouched, NOT airbrushed**. Left panel clearly labeled "Before — Week 0 · chin / jawline"; right panel labeled "After — Week 8–12, unretouched." A prominent honest disclaimer strip along the bottom in humanist sans reads exactly: "Illustrative placeholder — individual experiences; results vary." Small faithful inset of `assets/vitamin-c-serum.jpg` bottom-right corner. Warm sage `#EAF2EC` frame, gold `#C9A14C` labels, editorial serif caption. **Never purple.** Keep the "after" honest and modest — calmer *look*, not flawless. Negative: dramatic fake transformation, airbrushed after-skin, invented packaging, purple, neon, medical claims, "cured," disparaging language.

## Overlay copy (typeset verbatim)
- Headline: "This is what 'gentler first' looked like for me."
- Subhead/body: "Around week three the deep chin ones came up less; by week eight I was watching the marks, not new breakouts. Your skin isn't mine, so your timeline won't be either."
- CTA: "See the routine"

## Expected output
One 4:5 honest before/after placeholder: same woman, labeled Week 0 vs Week 8–12 (unretouched, both real texture), explicit "illustrative placeholder — results vary" strip, small faithful Serum inset. Modest and believable, never a miracle.

## Compliance rail
Before/after is an **honest, labeled illustrative placeholder** ("Illustrative placeholder — individual experiences; results vary") — client swaps in real client-owned unretouched images later. No guaranteed results, no "cured." Cosmetic framing only — the *look* of breakouts and marks, never "inflammation" as a medical claim, no cure/treat/prevent. Respect-the-medicine hedge (funnel-wide): this is one woman's personal *before-the-strongest-step* routine, not a treatment for or replacement of any prescription; nothing tells anyone to refuse, quit, or delay Accutane.
