# Ad 05 — The Gentle One That Worked
- **Funnel:** Catch-22 (ICP3 · double-bind)
- **Stage:** BOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** Meta Reels / feed
- **Lever:** proof / VOC
- **Andromeda signal:** proof × ugc-testimonial × testimonial × talking-head × BOF/light

## Reference assets
- assets/vitamin-c-serum.jpg — she holds and applies the Vitamin C Brightening Serum during the testimonial; reproduce the bottle, dropper, and label text EXACTLY. Never redesign or invent packaging.

## Script (spoken + on-screen beats)
- **0–3s** — Real woman ~50, warm daylight, natural skin, to camera. VO: "I was scared to try one more thing." On-screen: "\"Scared to try one more thing.\""
- **3–9s** — Gestures to her cheeks, calm. VO: "Dry, sensitive, goes red at everything." On-screen: "Dry · sensitive · reactive"
- **9–15s** — Holds and applies the real Vitamin C Brightening Serum. VO: "It didn't burn. It didn't strip me out. My skin just settled." On-screen: "Didn't burn. Didn't strip."
- **15–21s** — Tasteful testimonial card overlay with a gold star row. VO: "I wish I'd had this instead of decades of burning my face off." On-screen: "Individual experiences; results vary"
- **21–27s** — She smiles, holds the serum. VO: "If your skin is sensitive and you're fed up — this is the gentle one." On-screen: "Clears without stripping →"

## GPT Image prompt
Create a 9:16 vertical reel KEYFRAME: authentic UGC phone-shot look, warm natural daylight. Cast a real woman aged 48–54 with genuinely dry/sensitive-looking, un-airbrushed skin texture — sincere, relieved expression, holding and applying the real Vitamin C Brightening Serum from assets/vitamin-c-serum.jpg, label pixel-faithful. Overlay a tasteful testimonial card: soft sage #EAF2EC card, a gold #C9A14C five-star row, ink #26302B quote text, and a small muted caption "Individual experiences; results vary." Sans caption on a light lower-third with gold accent. Brand palette forest green / gold / sage. Negative direction: NO purple, no airbrushed plastic skin, no invented or restyled packaging, no medical claims, no fabricated before/after. Compliance: personal-experience framing, cosmetic only. Spell all text exactly.

## Overlay copy (typeset verbatim)
- Headline: "The gentle one that finally worked."
- Subhead/body: "\"It didn't burn. It didn't strip me out.\" Real words from women over 40. Individual experiences; results vary."
- CTA: "Read the Reviews"

## Expected output
A UGC testimonial reel keyframe plus 27s script; sincere VOC proof anchored by the real serum, disclaimer visible on the proof card.

## Compliance rail
Proof carries "Individual experiences; results vary"; personal-experience only, no medical/disease claims, no guaranteed results, don't disparage prescription options; Serum label must match assets/vitamin-c-serum.jpg exactly.
