# Ad 03 — Calm, Not Strip
- **Funnel:** Catch-22 (ICP3 · double-bind)
- **Stage:** MOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** mechanism (calm-not-strip)
- **Andromeda signal:** mechanism × clean-explainer × big-idea × ingredient-hero × MOF/light

## Reference assets
- assets/hyaluronic-cream.jpg — feature the Hyaluronic Restoration Cream as the "restore" hero, bottom-right; reproduce the jar/bottle shape and label text EXACTLY. Never redesign or invent packaging.

## GPT Image prompt
Create a 4:5 vertical clean explainer-diagram skincare ad on a soft sage-to-white gradient (#F2F7F3 to white). Center-left: a minimal gold #C9A14C line-diagram of a niacinamide molecule beside a stylized soursop leaf illustration in forest green #2E6B52. Three simple labeled steps left-to-right, joined by thin gold connector lines and small icons: "1 · Niacinamide — settles the inflamed look," "2 · Hyaluronic acid + squalane — restores moisture," "3 · Gentle resurfacing — clears without stripping." Baked-in headline top-center in editorial serif (Palatino/Iowan/Georgia), forest green #1C3D31, with a gold #C9A14C sans sub-line beneath. Place the real Hyaluronic Restoration Cream from assets/hyaluronic-cream.jpg bottom-right, photographed cleanly, label pixel-faithful. Palette: sage #EAF2EC, white, forest green #1C3D31/#2E6B52, gold #C9A14C, ink #26302B labels. Diagrammatic, calm, informative. Negative direction: NO purple, no airbrushed plastic skin, no invented or restyled packaging, no medical claims. Compliance: "settles the inflamed look," soursop = antioxidant-rich calming botanical only. Spell all text exactly and keep crisp.

## Overlay copy (typeset verbatim)
- Headline: "Calm, not strip."
- Subhead/body: "Strip the oil, you dry out. Flood the moisture, you break out. One system settles both — clears without stripping."
- CTA: "See How It Works"

## Expected output
A calm, editorial ingredient-hero diagram that explains the calm-not-strip mechanism in three steps, anchored by the real Hyaluronic Restoration Cream.

## Compliance rail
"Settles the inflamed look" — never "inflammation" as a medical claim; soursop framed strictly as an antioxidant-rich calming botanical (no disease/cancer); no cure/treat/prevent; Cream label must match assets/hyaluronic-cream.jpg exactly.
