# Ad 08 — Clears Without Stripping
- **Funnel:** Catch-22 (ICP3 · double-bind)
- **Stage:** BOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** proof (before/after — honest labeled placeholders)
- **Andromeda signal:** proof × clean × big-promise × before-after-placeholder × BOF/light

## Reference assets
- assets/full-system-4step.jpg — feature the full 4-step system beside the placeholder frames; reproduce every bottle shape and label text EXACTLY. Never redesign or invent packaging.

## GPT Image prompt
Create a 4:5 vertical clean, minimal skincare ad on a soft sage-white background #F2F7F3 showing a side-by-side before/after PLACEHOLDER layout — two empty labeled photo frames of equal size, each with a thin gold #C9A14C border and rounded corners. LEFT frame labeled in small sans caps "BEFORE" with a subtle neutral placeholder tint; RIGHT frame labeled "AFTER." A small muted-sage italic note beneath the frames reads "[Client-owned before/after — placeholder slot]." Baked-in headline centered above the frames in editorial serif (Palatino/Iowan/Georgia), forest green #1C3D31; gold #C9A14C sans sub-line. Place the real Livyond 4-step system from assets/full-system-4step.jpg cleanly beside the frames, labels pixel-faithful. Palette: sage #EAF2EC, white, gold #C9A14C frames/type, forest green #1C3D31, ink #26302B labels. Minimal, airy, trustworthy. The frames MUST read as clearly-labeled empty placeholders, never fabricated results. Negative direction: NO purple, no airbrushed plastic skin, no invented or restyled packaging, no fabricated before/after imagery, no medical claims. Spell all text exactly.

## Overlay copy (typeset verbatim)
- Headline: "Clears without stripping."
- Subhead/body: "A gentle 4-phase system for skin that's breaking out AND drying out. [Drop your own before/after here.] Individual experiences; results vary."
- CTA: "See the System"

## Expected output
An honest before/after-style BOF ad with clearly-labeled empty placeholder frames and the real 4-step system — ready for the client to insert their own owned imagery.

## Compliance rail
Before/after frames are honest, clearly-labeled placeholders — NEVER fabricated results; proof carries "Individual experiences; results vary"; cosmetic only, no cure/treat/prevent; system labels must match assets/full-system-4step.jpg exactly.
