# Livyond · Catch-22 Ad Pack (GPT Image / "GPT Image 2")

A self-contained, drop-into-GPT kit that generates all **10 Meta ad images** for the Livyond **Catch-22** funnel (ICP3 · the double-bind). Every prompt is inline, every product photo lives in `assets/`, and compliance is baked into each ad file.

## How to use

**Upload this whole folder (or zip it) to ChatGPT with image generation on, then type `execute`.** GPT reads the 10 files in `ads/`, uses the bundled `assets/` photos as visual references, and produces all 10 finished ad images.

---

## EXECUTE INSTRUCTION (addressed to GPT)

```
You are generating a 10-ad portfolio for the Livyond Catch-22 funnel.

For each ad-NN file in ads/ (ad-01 through ad-10), in order:
1. Read the "GPT Image prompt" block and generate the described image at the aspect
   ratio named in that ad (4:5 static, 1:1/4:5 carousel frames, or 9:16 reel keyframe).
2. Typeset the overlay copy EXACTLY as quoted under "Overlay copy (typeset verbatim)."
   Reproduce every headline, subhead, and CTA word-for-word — no paraphrasing, no
   added words, correct spelling.
3. Use the assets/ image named under "Reference assets" as the product reference.
   Reproduce the packaging, label, bottle/jar shape, and label text FAITHFULLY —
   pixel-faithful to the real product. NEVER redesign, restyle, recolor, or invent
   packaging. You may restyle the SCENE around the product; never the product itself.
4. Apply the Brand Art Direction below to every image.

Produce all 10 images. Label each output with its number and name (e.g.
"Ad 01 — Breaking Out AND Drying Out"). After the 10th, STOP.
```

---

## Brand art direction

- **Colors:** forest green `#1C3D31` / `#2E6B52` / `#357A5B`; gold `#C9A14C` / `#D9BE7E`; soft sage `#EAF2EC` / `#F2F7F3`; ink `#26302B`.
- **Type:** humanist sans (Lato-like) for body/labels; editorial serif (Iowan / Palatino / Georgia stack) for headlines.
- **Mood:** calm, premium, grown-up, editorial. NOT clinical, NOT loud, NOT neon. **NEVER purple.**
- **People:** real women ~40–55, **natural untouched skin texture** — visible pores and fine lines, NOT airbrushed, NOT plastic. Warm natural light. Diverse casting.
- **Feel thread:** every ad continues the scent of `/catch-22` — *clears without stripping.*

## The angle / spine

**Catch-22 = ICP3, the double-bind.** Her skin is breaking out **AND** drying out at the same time. Every acne product strips and stings; every rich moisturizer clogs and worsens breakouts. Nothing on the shelf is built for both at once — that trap has a name: **the double-bind.**

Resolution = **calm-not-strip**, the 4-phase Livyond system, soursop as the calming botanical. Channel = **Meta (feed + Reels)**. Brand promise threaded through all 10: **"clears without stripping."**

**ICP3:** women 40–55 whose skin changed at perimenopause — dry, sensitive, reactive, AND breaking out. Fed up with harsh actives, scared to try one more thing.

## THE GOLDEN RULE

**Any product-showing ad MUST use the referenced `assets/` image and reproduce its label / packaging EXACTLY. Restyle the SCENE around the real product — never the product. Do not redesign bottles, invent labels, or alter product text.**

## Compliance rails (hard)

- **Cosmetic only.** Say "the inflamed look," "clears without stripping." NEVER use "inflammation" as a medical claim.
- **No cure / treat / prevent.** No disease language of any kind.
- **Soursop = antioxidant-rich calming botanical ONLY.** NEVER tie soursop to disease, cancer, or any medical outcome.
- **No "guaranteed results."** Never promise or imply guaranteed outcomes.
- **Before/after = honest, clearly-labeled placeholders.** NEVER fabricate results imagery.
- **Proof needs a disclaimer:** any review/stat carries "Individual experiences; results vary."
- **Essential-oil photosensitivity note** where scent/oils are mentioned: "contains natural citrus oils — patch-test, avoid direct sun."
- **"No synthetic fragrance"** — NEVER say "fragrance-free."

## Asset legend

| File | Product |
|---|---|
| `assets/purifying-cleanser.jpg` | Purifying Cleanser |
| `assets/vitamin-c-serum.jpg` | Vitamin C Brightening Serum |
| `assets/hyaluronic-cream.jpg` | Hyaluronic Restoration Cream |
| `assets/firming-cream.jpg` | Firming Cream |
| `assets/full-system-4step.jpg` | Full 4-step system |
| `assets/soursop-gummies.png` | Cell + Immunity soursop gummies |

## The portfolio (Andromeda — a portfolio, not variations)

| # | Name | Stage | Format | Lever | Asset |
|---|---|---|---|---|---|
| 01 | Breaking Out AND Drying Out | TOF | static 4:5 | pain | purifying-cleanser |
| 02 | Your Skin Changed the Rules | TOF | reel 9:16 (UGC) | pain | vitamin-c-serum |
| 03 | Calm, Not Strip | MOF | static 4:5 | mechanism | hyaluronic-cream |
| 04 | The Two-Aisles Trap | MOF | carousel | comparison | full-system-4step |
| 05 | The Gentle One That Worked | BOF | reel 9:16 (UGC) | proof/VOC | vitamin-c-serum |
| 06 | No Irritants. Just Calm. | MOF | static 4:5 | objection | firming-cream |
| 07 | The Calming Botanical | MOF | carousel | mechanism | soursop-gummies |
| 08 | Clears Without Stripping | BOF | static 4:5 | proof (before/after) | full-system-4step |
| 09 | Restyled: Water & Leaf | MOF | static 4:5 (restyle) | mechanism | purifying-cleanser |
| 10 | Finally, Both | BOF | reel 9:16 (UGC) | offer/BOF | full-system-4step + soursop-gummies |

**Spread:** 5 static · 2 carousel · 3 reel · TOF→MOF→BOF · restyle = ad-09 · before/after = ad-08. Every product-showing ad references an `assets/` file with "reproduce label exactly."

---

*Cosmetic use only. These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure, or prevent any disease. Individual experiences; results vary — no results guaranteed. No synthetic fragrance; contains natural citrus oils — patch-test and avoid direct sun after use. © Livyond · Living Beyond.*
