# Ad 01 — Breaking Out AND Drying Out
- **Funnel:** Catch-22 (ICP3 · double-bind)
- **Stage:** TOF
- **Format:** static 4:5
- **Placement:** Meta feed / Stories
- **Lever:** pain (the strip-vs-clog contradiction)
- **Andromeda signal:** pain × bold-editorial × problem-agitate × split-screen × TOF/light

## Reference assets
- assets/purifying-cleanser.jpg — feature the Purifying Cleanser resting on the sage panel at the base of the layout; reproduce the bottle shape, pump, and label text EXACTLY. Do not redesign or invent packaging.

## GPT Image prompt
Create a 4:5 vertical, art-directed statement skincare ad (not UGC — designed and editorial). Canvas split down the middle by a strong gold #C9A14C vertical rule. LEFT half on soft sage #EAF2EC, labeled in small bold sans caps "BREAKING OUT," shows the cheek of a real woman aged 45–52 with two small blemishes. RIGHT half on warm off-white #F2F7F3, labeled "DRYING OUT," shows the same woman's jaw with visibly dry, tight, flaky skin. Natural, un-airbrushed skin — pores and fine lines clearly visible, never plastic or smoothed. Across the top, baked-in headline in a large editorial serif (Palatino/Iowan/Georgia stack), ink #26302B. Beneath it a smaller gold #C9A14C sans sub-line. Place the real Purifying Cleanser from assets/purifying-cleanser.jpg lower-center on the sage panel, label pixel-faithful. Brand palette only: forest green #1C3D31 accents, gold #C9A14C, sage #EAF2EC, off-white, ink. Warm even light, decisive editorial mood. Negative direction: NO purple anywhere, no airbrushed plastic skin, no invented or restyled packaging, no medical claims, no fabricated results. Compliance: cosmetic framing only — this shows "the inflamed look," not a medical condition. Spell all text exactly as written and keep it sharp and legible.

## Overlay copy (typeset verbatim)
- Headline: "Breaking out AND drying out?"
- Subhead/body: "That's the double-bind of skin at 45 — and there's a calmer way through it."
- CTA: "Learn More"

## Expected output
A clean 4:5 split-screen feed ad naming the double-bind, with the real Purifying Cleanser anchored at the base — scroll-stopping but on-brand and premium.

## Compliance rail
Cosmetic only: depict "the inflamed look," never "inflammation" as a medical claim; no cure/treat/prevent; the reproduced Cleanser label must match assets/purifying-cleanser.jpg exactly.
