# Ad 09 — Restyled: Water & Leaf
- **Funnel:** Catch-22 (ICP3 · double-bind)
- **Stage:** MOF
- **Format:** static 4:5 (restyle — real product, fresh scene)
- **Placement:** Meta feed / Stories
- **Lever:** mechanism (calm-not-strip)
- **Andromeda signal:** mechanism × restyle-still-life × big-idea × product-hero × MOF/light

## Reference assets
- assets/purifying-cleanser.jpg — this is a RESTYLE: keep the real Purifying Cleanser exactly as-is (bottle shape, pump, label text pixel-faithful) and rebuild only the SCENE around it. Never redesign, recolor, or invent packaging.

## GPT Image prompt
Create a 4:5 vertical restyled product still-life. Take the real Purifying Cleanser from assets/purifying-cleanser.jpg and place it — unchanged, label pixel-faithful — into a fresh, calm botanical scene: the bottle resting on a wet sage-toned stone with a thin sheet of clear water catching soft daylight, a single fresh soursop leaf in forest green #2E6B52 laid beside it, tiny water droplets, gentle gold #C9A14C rim light. Cool-calm, spa-clean, premium editorial mood — the visual language of "calm, not strip." Baked-in headline in editorial serif (Palatino/Iowan/Georgia), forest green #1C3D31, upper area; gold #C9A14C sans sub-line. Palette: sage #EAF2EC/#F2F7F3, forest green #1C3D31/#2E6B52, gold #C9A14C, ink #26302B. Negative direction: NEVER alter the product itself — only the scene; NO purple, no airbrushed plastic skin, no invented or restyled packaging, no medical claims. Compliance: cosmetic only. Spell all text exactly.

## Overlay copy (typeset verbatim)
- Headline: "Water, not fire."
- Subhead/body: "The gentle way through the double-bind — clears without stripping."
- CTA: "See How It Works"

## Expected output
A restyled, water-and-leaf still-life that reframes the real Purifying Cleanser as calm-not-strip — the product untouched, only the scene reimagined.

## Compliance rail
Restyle the SCENE only — the Purifying Cleanser (shape + label text) must match assets/purifying-cleanser.jpg exactly; cosmetic only, no cure/treat/prevent, soursop leaf is decorative/calming-botanical only (no medical claim).
