# Ad 04 — The Two-Aisles Trap
- **Funnel:** Catch-22 (ICP3 · double-bind)
- **Stage:** MOF
- **Format:** carousel (4 frames, 4:5 each)
- **Placement:** Meta feed
- **Lever:** comparison (the two-aisles trap)
- **Andromeda signal:** comparison × bold-editorial × swipe-story × split-screen × MOF/light→dark

## Reference assets
- assets/full-system-4step.jpg — feature the full 4-step system on the resolution frame (Frame 4); reproduce every bottle shape and label text EXACTLY. Never redesign or invent packaging.

## GPT Image prompt
Create a 4-frame Meta carousel, each frame 4:5 vertical, one cohesive swipe-story in the brand palette (forest green #1C3D31 / gold #C9A14C / sage #EAF2EC / off-white #F2F7F3 / ink #26302B). Editorial serif headlines (Palatino/Iowan/Georgia), sans body.

- **Frame 1 (sage #EAF2EC):** a real woman aged 46–53, natural un-airbrushed skin, standing between two store aisles, looking stuck. Baked headline in ink #26302B. Sub-line in gold sans.
- **Frame 2 (off-white):** the "ACNE AISLE" — flat product silhouettes labeled "strips," "stings," "dries you out," a faint cool tint. Small ink caption.
- **Frame 3 (off-white):** the "MOISTURIZER AISLE" — rich-cream silhouettes labeled "clogs," "breaks you out," "too heavy." Small ink caption.
- **Frame 4 (dark forest green #1C3D31):** resolution — the real Livyond 4-step system from assets/full-system-4step.jpg in a warm-lit row with gold reflection line, labels pixel-faithful. Gold serif headline in off-white, gold offer-free sub-line.

Negative direction: NO purple, no airbrushed plastic skin, no invented or restyled packaging, no medical claims, no fabricated results. Compliance: cosmetic framing only. Spell all frame text exactly and keep legible on every ground.

## Overlay copy (typeset verbatim)
- Headline: "Two aisles. Both make it worse."
- Subhead/body: "Frame 1 — 'The acne aisle strips you. The moisturizer aisle clogs you. Nobody built one for both.' · Frame 2 — 'ACNE AISLE: strips · stings · dries you out.' · Frame 3 — 'MOISTURIZER AISLE: clogs · breaks you out · too heavy.' · Frame 4 — 'Livyond is the one system for both. Clears without stripping.'"
- CTA: "Shop the System"

## Expected output
A 4-frame swipe story dramatizing the two-aisles trap and resolving on the real 4-step system — comparison lever, premium and restrained.

## Compliance rail
Comparison must critique product categories, not disparage prescriptions; cosmetic only — no cure/treat/prevent, no "inflammation" as a medical claim; system labels on Frame 4 must match assets/full-system-4step.jpg exactly.
