# Ad 06 — No Irritants. Just Calm.
- **Funnel:** Catch-22 (ICP3 · double-bind)
- **Stage:** MOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** objection ("too harsh / I need no irritants")
- **Andromeda signal:** objection × poster × big-idea × product-photo × MOF/light

## Reference assets
- assets/firming-cream.jpg — feature the Firming Cream framed as the OPTIONAL night step, set gently apart from the core; reproduce the jar/bottle shape and label text EXACTLY. Never redesign or invent packaging.

## GPT Image prompt
Create a 4:5 vertical designed poster-style skincare ad on a soft sage #EAF2EC background with generous margins. Center: a calm, clean product still-life. To one side, the real Firming Cream from assets/firming-cream.jpg sits on a small gold-lined ledge with a discreet tag reading "optional night step," clearly set apart from the "core" — label pixel-faithful. Baked-in headline in editorial serif (Palatino/Iowan/Georgia), forest green #1C3D31; gold #C9A14C sans sub-line beneath. A small compliance footnote in muted sage at the bottom. Palette: sage #EAF2EC, off-white #F2F7F3, forest green #1C3D31, gold #C9A14C, ink #26302B. Restrained, reassuring, editorial. Negative direction: NO purple, no airbrushed plastic skin, no invented or restyled packaging, no medical claims. Compliance: cosmetic only; "no synthetic fragrance" (never "fragrance-free"). Spell all text exactly and keep legible.

## Overlay copy (typeset verbatim)
- Headline: "No irritants. Just calm."
- Subhead/body: "Reactive, breakout-prone skin doesn't need harsher — it needs calmer. The core clears without stripping; the richer cream stays an optional night step."
- CTA: "Shop the Core"
- Footnote: "No synthetic fragrance; contains natural citrus oils — patch-test, avoid direct sun."

## Expected output
A reassuring poster ad that answers the "too harsh / I react to everything" objection, keeping the Firming Cream visibly optional and off the core acne path.

## Compliance rail
Cosmetic only; say "no synthetic fragrance," never "fragrance-free"; include the citrus-oil photosensitivity footnote; no cure/treat/prevent; Firming Cream label must match assets/firming-cream.jpg exactly.
