# Ad 09 — Calm It Clear (Routine)
- **Funnel:** Puberty 2.0 (ICP1 · second-puberty)
- **Stage:** BOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** Meta Reels
- **Lever:** Mechanism
- **Andromeda signal:** mechanism × UGC-routine-demo × reel × two-step-in-hand-device × BOF (light ground)

## Reference assets
- `assets/purifying-cleanser.jpg` — the Purifying Cleanser, held and used in the routine keyframe. Reproduce packaging, label, pump cap and logo EXACTLY.
- `assets/vitamin-c-serum.jpg` — the Vitamin C Brightening Serum, shown as step two. Reproduce the frosted bottle, amber liquid, dropper cap and label EXACTLY.

## Script (spoken + on-screen beats)
- **Beat 1 (0–3s) — Hook:** "The double-bind at 45: breaking out AND drying out at the same time." · Caption: "So I stopped attacking my skin."
- **Beat 2 (3–8s) — Step one:** hands cleanse with the Purifying Cleanser (label visible, faithful). "Step one: cleanse without stripping — no tight, squeaky feeling." · Caption: "Calm, don't strip."
- **Beat 3 (8–13s) — Step two:** a few drops of the Vitamin C Brightening Serum. "Step two: niacinamide to settle the inflamed look and even out old marks." · Caption: "Calm it clear."
- **Beat 4 (13–16s) — End card:** gold "calm-not-strip" badge, "Clears without stripping" → "Start with the Acne Core." · EO microline on screen.

## GPT Image prompt
Create a 9:16 vertical (1080×1920) UGC routine keyframe/thumbnail for a Meta Reel. A real woman about 45 in a bright, calm bathroom in soft natural window light, natural untouched skin (visible pores, fine lines — NOT airbrushed), mid-routine: she holds the Livyond Purifying Cleanser from `assets/purifying-cleanser.jpg` in one hand, with the Vitamin C Brightening Serum from `assets/vitamin-c-serum.jpg` resting on the sink beside her. Reproduce BOTH products' packaging, labels, caps and logos pixel-faithfully — restyle only the warm sage/gold scene, never the products. Authentic phone-shot feel, hands and product clearly in frame. Burned-in caption bar (humanist sans over translucent forest-green strip) with the hook, and a small gold "calm-not-strip" badge. Brand art direction: sage/gold, calm, premium-but-real; NEVER purple. Include a small EO/photosensitivity microline. Negative direction: no purple/lavender, no plastic beauty-retouch, no invented or relabeled packaging, no medical claims, no before/after. Compliance: cosmetic mechanism only — "settle the inflamed look," never "reduce inflammation."

## Overlay copy (typeset verbatim)
- Headline: "Calm it clear — don't strip it."
- Subhead/body: "Two steps for the double-bind: cleanse without stripping, then niacinamide to settle the inflamed look."
- CTA: "Start with the Acne Core — $49"
- Microline: "No synthetic fragrance; contains natural citrus oils — patch-test and avoid direct sun after use."

## Expected output
A vertical routine keyframe: real ~45-year-old woman in warm bathroom light holding the faithful Purifying Cleanser with the Vitamin C Serum beside her, forest-green caption bar, gold "calm-not-strip" badge, EO microline, sage/gold UGC feel.

## Compliance rail
Cosmetic mechanism only. "Settle the inflamed look," never "inflammation." EO/photosensitivity microline required because products are shown in use.
