# Ad 05 — Teenage Products, 45-Year-Old Skin
- **Funnel:** Puberty 2.0 (ICP1 · second-puberty)
- **Stage:** BOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Comparison
- **Andromeda signal:** comparison × editorial-split × static × harsh-vs-calm-device × BOF (light ground)

## Reference assets
- `assets/purifying-cleanser.jpg` — feature as the "calm" side of the comparison. Reproduce the frosted glass bottle, honey-gold liquid, white pump cap, black "Livyond" sunburst logo and "PURIFYING CLEANSER" label EXACTLY.

## GPT Image prompt
Create a 4:5 portrait (1080×1350) editorial comparison static for Meta feed. Split the frame into two calm halves. LEFT ("teenage products"): a cluster of generic, harsh-looking acne products — stark clinical whites, aggressive red/blue drugstore energy — shot cold and unappealing, with a subtle "wrong for skin over 40" read. Do NOT use any Livyond product on this side; keep these generic and unbranded. RIGHT ("what 45-year-old skin actually needs"): the Livyond Purifying Cleanser from `assets/purifying-cleanser.jpg`, placed on a warm sage shelf in soft window light — reproduce its packaging, label and logo pixel-faithfully; restyle only the SCENE around it (warm sage/gold, calm morning light). Brand art direction: forest green + gold, editorial serif headline spanning the top, calm and premium, NEVER purple. Negative direction: no purple/lavender, no airbrushed skin, no invented or redesigned Livyond packaging, no medical claims, no before/after. Compliance: cosmetic comparison only — the contrast is "harsh/stripping vs clears-without-stripping," never a medical or efficacy claim against other brands.

## Overlay copy (typeset verbatim)
- Headline: "Teenage products. But this isn't teenage skin."
- Subhead/body: "At 45 you don't need stronger and more stripping. You need something that clears without stripping."
- CTA: "Shop the calm-not-strip system"

## Expected output
A two-half comparison: cold generic harsh products on the left, the real Livyond Purifying Cleanser (label faithful) on a warm sage shelf on the right, serif headline across the top, forest-green/gold palette.

## Compliance rail
Cosmetic contrast only ("harsh/stripping" vs "clears without stripping"). No efficacy or medical claim, and the harsh side stays generic/unbranded — never name or imitate a competitor's packaging.
