# Ad 08 — The Week I Stopped Stripping
- **Funnel:** Puberty 2.0 (ICP1 · second-puberty)
- **Stage:** TOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** Meta Reels / Stories
- **Lever:** Relatability / pain
- **Andromeda signal:** relatability × UGC-talking-head × reel × direct-to-camera-device × TOF (light ground)

## Reference assets
- None on the keyframe. This is a bare-face confessional open — no product in the thumbnail. (Product appears only in later video beats via the routine, described in the script; the generated image is the keyframe/thumbnail only.)

## Script (spoken + on-screen beats)
- **Beat 1 (0–3s) — Hook, direct to camera:** "At 45 I was using the strongest acne stuff on the shelf. My face was dry as sandpaper — and still breaking out." · On-screen caption: "The week I stopped stripping my face…"
- **Beat 2 (3–7s):** "Turns out I didn't need something stronger. I needed something that could clear without stripping." · Cut to bathroom shelf; a hand quietly pushes the harsh products aside.
- **Beat 3 (7–12s):** "The week I stopped stripping was the week my skin finally stopped fighting me." · Calm, unhurried — real woman, natural light.
- **Beat 4 (12–15s) — End card:** brand end card, "Clears without stripping" → "Read her story."

## GPT Image prompt
Create a 9:16 vertical (1080×1920) UGC-style keyframe/thumbnail for a Meta Reel. A real woman about 45 filmed at arm's length in soft, warm natural window light, bare face, minimal makeup, honest and unscripted expression — authentic phone-shot look, slightly imperfect framing. Her skin has real texture (visible pores, fine lines) — NOT airbrushed. Burned-in caption bar near the lower third in a humanist sans over a translucent forest-green strip: the hook caption. Small gold "Livyond" wordmark bottom corner. Brand art direction: calm, warm, sage/gold, editorial-natural; NEVER purple. No product in this keyframe. Negative direction: no purple/lavender, no plastic beauty-retouch, no invented packaging, no medical or before/after claims, no glossy studio look. Compliance: relatability/pain framing only — no health claim.

## Overlay copy (typeset verbatim)
- Headline: "The week I stopped stripping my face."
- Subhead/body: "At 45 I didn't need stronger. I needed something that could clear without stripping."
- CTA: "Learn more"

## Expected output
A vertical, authentic phone-shot keyframe of a real ~45-year-old woman in warm window light with natural skin, a forest-green caption bar carrying the hook, no product, sage/gold UGC feel.

## Compliance rail
Cosmetic/relatability only. "Clears without stripping" is a cosmetic promise, not an efficacy or medical claim; no before/after in the keyframe.
