# Ad 01 — Puberty 2.0 (Confession)
- **Funnel:** Puberty 2.0 (ICP1 · second-puberty)
- **Stage:** TOF
- **Format:** static 4:5
- **Placement:** Meta feed / Stories
- **Lever:** Pain
- **Andromeda signal:** pain × editorial-confessional × static × real-woman-portrait × TOF (light ground)

## Reference assets
- None. This is a no-product hook ad — the face and the headline carry it. Do NOT invent or place any product.

## GPT Image prompt
Create a 4:5 portrait (1080×1350) editorial static ad for Meta feed. Brand art direction: calm, premium, grown-up; forest-green (#1C3D31 / #2E6B52) and gold (#C9A14C / #D9BE7E) accents over soft sage; NEVER purple. A real woman about 45 stands in soft, warm natural window light in a quiet bathroom, bare face, no makeup, looking at herself with an honest, slightly resigned expression. Her skin has authentic texture — visible pores, fine lines, real tone variation — absolutely NOT airbrushed or plastic. Muted, filmic color; lots of calm negative space at the top for text. No product and no logo above the fold. Typeset an editorial serif headline in the upper third in deep forest green: "I did not agree to Puberty 2.0." Below it, a smaller humanist sans line in ink. Add a small gold "Livyond" wordmark discreetly at the bottom. Negative direction: no purple or lavender, no airbrushed/plastic skin, no invented packaging, no exaggerated blemish close-ups, no medical or before/after claims. Compliance: cosmetic framing only — this is an emotional recognition hook, no health claims of any kind.

## Overlay copy (typeset verbatim)
- Headline: "I did not agree to Puberty 2.0."
- Subhead/body: "Clear skin for twenty years — then I turned 45 and woke up with the breakouts I never got as a teenager."
- CTA: "Learn more"

## Expected output
A quiet, editorial portrait of a real ~45-year-old woman in natural bathroom light with untouched skin, serif headline in the calm upper third, no product shown, sage-and-gold palette.

## Compliance rail
Emotional recognition only. No product claim, no medical language, no "inflammation" — cosmetic framing throughout.
