# Livyond · Puberty 2.0 — Ad Pack (EXECUTE FILE)

A self-contained kit for generating all 10 Meta (feed + Reels) ad images for the **Puberty 2.0** funnel.
Bundled product photos in `assets/` are the visual references. Every prompt is inline; nothing external is needed.

**How to use:** Upload this whole folder (or zip) to ChatGPT with image generation on, then type `execute`.

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```text
EXECUTE INSTRUCTION — FOR GPT IMAGE (GPT Image 2)

For each ad-NN file in ads/ (ad-01 through ad-10, in order):
  1. Read the file.
  2. Generate the described image at the aspect ratio stated in the file
     (static = 4:5 portrait; carousel = one 4:5 frame per numbered frame in the file;
      reel/UGC = 9:16 vertical keyframe/thumbnail).
  3. Typeset the overlay copy EXACTLY as quoted in the "Overlay copy (typeset verbatim)"
     section — same words, same punctuation, no paraphrasing, no invented text.
  4. If the ad names a reference asset, OPEN that assets/ image and use it as the product
     reference. Reproduce the product's packaging, label, bottle/jar shape, cap, logo and
     printed text FAITHFULLY — pixel-close. NEVER redesign, restyle, recolor or invent
     packaging. You may restyle the SCENE around the product; never the product itself.
  5. Apply the Brand art direction below to every image.
  6. Obey the Compliance rails below on every image — no medical claims, ever.

Produce all 10 images. Label each output with its ad number and name (e.g. "Ad 03 — Two Doors").
Carousels: output every frame, labeled "Ad NN — Frame 1", "Frame 2", etc.
When all 10 (and their frames) are rendered, STOP.
```

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## Brand art direction

- **Palette — forest green + gold, NEVER purple.**
  - Greens: `#1C3D31` (darkest), `#2E6B52`, `#357A5B`.
  - Gold: `#C9A14C`, `#D9BE7E`.
  - Soft sage backgrounds: `#EAF2EC`, `#F2F7F3`.
  - Ink for text: `#26302B`.
- **Type:** clean humanist sans (Lato-like) for UI/body/CTA; an editorial serif (Palatino / Iowan Old Style feel) for headlines. Headlines carry the emotion; keep them large and calm.
- **Mood:** calm, premium, grown-up. NOT clinical, NOT loud, NOT neon. No purple/lavender anywhere in the scene styling.
- **People:** real women ~40–55. Natural, untouched skin texture — **visible pores and fine lines, NOT airbrushed or plastic**. Warm natural window light. Diverse and authentic. No glossy beauty-retouch, no stock-photo grin.
- **Photo feel:** editorial-natural (soft window light, muted sage/gold), or authentic phone-shot UGC where specified. Never studio-glam.

## The angle / spine (every ad serves this)

**Puberty 2.0 = ICP1, identity betrayal.** She had clear skin for ~20 years, then at ~45 woke up with the acne she never got at 15 — "a second puberty she didn't sign up for."
The twist: teenage *behavior*, but **NOT teenage skin** — so teenage products (harsh, stripping) are exactly wrong for 45-year-old skin.
Resolution = **calm-not-strip**, the 4-phase Livyond system, soursop as the calming botanical.
Channel = **Meta (feed + Reels)**. Every ad hook is written so it could continue straight into the `/puberty-2` advertorial ("I Did Not Agree to Puberty 2.0").

**ICP:** women ~45, clear skin for two decades, ambushed by perimenopausal breakouts that are cystic AND dry at the same time; not against medicine, but don't want to "burn their face off" over one bump.

## THE GOLDEN RULE

**Any ad that shows a product MUST use the referenced `assets/` image as the product reference and reproduce its label, logo, bottle/jar shape and printed text EXACTLY. Restyle the SCENE around the real product — NEVER the product itself. If you cannot read a label clearly, keep it faithful to the reference; do not invent copy.**

## Compliance rails (hard — apply to every ad)

- **Cosmetic claims only.** Allowed: "the inflamed look", "clears without stripping", "calms the look of breakouts", "helps skin feel less tight". NEVER "reduces inflammation" or "inflammation" as a medical claim.
- **No cure / treat / prevent / heal / diagnose** language, anywhere.
- **Soursop = antioxidant-rich calming botanical ONLY.** Never tie soursop to disease, cancer, or any health condition.
- **No "guaranteed results"** and no "results in X days" promises.
- **Before/after = honest, LABELED placeholders only.** Never fabricate a result, never render a fake "cleared skin" transformation. Any before/after frame must read as a placeholder slot for client-owned, unretouched, consented images.
- **"Individual experiences; results vary"** must appear on any ad that implies proof or outcome.
- **EO / photosensitivity note** wherever a product is shown in use: "Contains natural citrus oils — patch-test and avoid direct sun after use."
- **Say "no synthetic fragrance", NEVER "fragrance-free".**
- Respect Rx / dermatology — never disparage medicine or prescriptions. The wedge is "clear without stripping," not "instead of a doctor."

## Asset legend

| File | Product | Packaging (reproduce exactly) |
|---|---|---|
| `assets/purifying-cleanser.jpg` | Purifying Cleanser | Frosted glass bottle, warm honey-gold liquid, white pump cap, black "Livyond" sunburst logo + "PURIFYING CLEANSER" |
| `assets/vitamin-c-serum.jpg` | Vitamin C Brightening Serum | Frosted bottle, amber liquid, white dropper cap, black "Livyond" logo + "VITAMIN C BRIGHTENING SERUM" |
| `assets/hyaluronic-cream.jpg` | Hyaluronic Restoration Cream | Frosted pump bottle, white pump, black "Livyond" logo + "HYALURONIC RESTORATION CREAM" |
| `assets/firming-cream.jpg` | Firming Cream | Frosted glass jar, white lid, black "Livyond" logo + "FIRMING CREAM" |
| `assets/full-system-4step.jpg` | The full 4-step system | The four pieces above grouped together, frosted/white, black Livyond logos |
| `assets/soursop-gummies.png` | Cell + Immunity soursop gummies | Clear jar, plum/burgundy wraparound label + plum screw cap, "soursop NUTRITION / cell + immunity gummies / SUGAR FREE", dark berry gummies inside (the plum label is the REAL packaging — reproduce it; keep the surrounding scene forest-green/gold) |

## The 10-ad portfolio at a glance

| # | Name | Stage | Format | Lever |
|---|---|---|---|---|
| 01 | Puberty 2.0 (Confession) | TOF | static 4:5 | Pain |
| 02 | 45, Not 15 | TOF | static 4:5 | Relatability / identity |
| 03 | Two Doors | TOF | static 4:5 | Mechanism |
| 04 | I Feel Like a Teenager Again | TOF | carousel | Proof / VOC |
| 05 | Teenage Products, 45-Year-Old Skin | BOF | static 4:5 | Comparison |
| 06 | The Shelf (Restyle) | BOF | static 4:5 | Offer / BOF |
| 07 | You Don't Need Stronger | BOF | carousel | Objection |
| 08 | The Week I Stopped Stripping | TOF | reel 9:16 (UGC) | Relatability / pain |
| 09 | Calm It Clear (Routine) | BOF | reel 9:16 (UGC) | Mechanism |
| 10 | Week 0 to Week 8 (Honest) | BOF | reel 9:16 (UGC) | Proof / VOC (before/after) |

Portfolio, not variations: 5 static · 2 carousel · 3 reel, across TOF and BOF, covering pain, relatability/identity, mechanism, proof/VOC, objection, comparison, and offer/BOF. One restyle concept (Ad 06) and one honest before/after concept (Ad 10).
