# Ad 10 — Week 0 to Week 8 (Honest)
- **Funnel:** Puberty 2.0 (ICP1 · second-puberty)
- **Stage:** BOF
- **Format:** reel 9:16 (UGC video)
- **Placement:** Meta Reels
- **Lever:** Proof / VOC (honest before/after)
- **Andromeda signal:** proof × honest-before/after-placeholder × reel × timeline-device × BOF (light ground)

## Reference assets
- `assets/full-system-4step.jpg` — the 4-step system on the end card. Reproduce all packaging, labels and logos EXACTLY.
- The before/after frames themselves use NO product and NO real skin — they are clearly LABELED placeholder slots (see compliance rail).

## Script (spoken + on-screen beats)
- **Beat 1 (0–3s) — Honest hook, to camera:** "I won't pretend it was overnight — it wasn't." · Caption: "My honest timeline."
- **Beat 2 (3–7s) — Week 0 placeholder:** an on-screen labeled placeholder card "BEFORE — Week 0 · placeholder for client-owned, unretouched photo." VO: "Week zero: deep chin breakouts, and dry, tight skin."
- **Beat 3 (7–12s) — Week 8 placeholder:** a second labeled placeholder card "AFTER — Week 8 · placeholder, unretouched, consented." VO: "By about week eight, what I was watching wasn't new breakouts — it was the marks the old ones left. Your skin isn't mine, so your timeline won't be either."
- **Beat 4 (12–16s) — End card:** the real 4-step system, "Clears without stripping — 60-day money-back." · On-screen: "Individual experiences; results vary."

## GPT Image prompt
Create a 9:16 vertical (1080×1920) keyframe/thumbnail for an honest before/after Meta Reel. IMPORTANT: this is NOT a fabricated transformation. Compose a split or two-card layout with two clearly-LABELED PLACEHOLDER frames — left card reads "BEFORE — Week 0 · placeholder" and right card reads "AFTER — Week 8 · placeholder (unretouched, consented)" — rendered as empty sage placeholder slots with a small camera icon, NOT as real skin and NOT as a rendered result. Above them, an editorial-serif honest headline. Include a small gold "Livyond" wordmark and a "60-day money-back" chip. On a lower band, tuck a faithful thumbnail of the 4-step system from `assets/full-system-4step.jpg` (reproduce packaging/labels/logos exactly; restyle only the surrounding sage/gold band). Brand art direction: sage/gold, forest green, calm and honest; NEVER purple. Include the microline "Individual experiences; results vary." Negative direction: no purple/lavender, no fabricated cleared-skin result, no airbrushed transformation, no invented packaging, no medical claims. Compliance: before/after must read as HONEST LABELED PLACEHOLDER slots only — never a rendered or implied real result.

## Overlay copy (typeset verbatim)
- Headline: "I won't pretend it was overnight."
- Subhead/body: "Week 0 to week 8, honest and unretouched. Your skin isn't mine, so your timeline won't be either."
- CTA: "Clears without stripping · 60-day money-back"
- Microline: "Individual experiences; results vary."

## Expected output
A vertical two-card layout with clearly labeled BEFORE/AFTER placeholder slots (empty sage cards with camera icon — no real skin, no fabricated result), an honest serif headline, a faithful 4-step system thumbnail on a sage band, a 60-day money-back chip and the results-vary microline.

## Compliance rail
Before/after are HONEST, LABELED PLACEHOLDERS only — never fabricate or render a real result. "Individual experiences; results vary" required. Risk-reversal stated as "60-day money-back," never "guaranteed results."
