# Ad 07 — You Don't Need Stronger
- **Funnel:** Puberty 2.0 (ICP1 · second-puberty)
- **Stage:** BOF
- **Format:** carousel (4 frames, each 4:5)
- **Placement:** Meta feed carousel
- **Lever:** Objection
- **Andromeda signal:** objection × editorial-explainer × carousel × kill-list-device × BOF (light ground)

## Reference assets
- `assets/purifying-cleanser.jpg` — feature on the "Acne Core" frame. Reproduce packaging, label and logo EXACTLY.
- `assets/vitamin-c-serum.jpg` — feature alongside the cleanser as the two-step Acne Core. Reproduce the frosted bottle, amber liquid, white dropper cap and "VITAMIN C BRIGHTENING SERUM" label EXACTLY.

## GPT Image prompt
Create a 4-frame Meta carousel, each frame 4:5 portrait (1080×1350), that handles the "just use something stronger" objection and resolves into the Acne Core. Brand art direction throughout: soft sage backgrounds, forest-green and gold, editorial-serif headlines with humanist-sans body; calm, premium, grown-up; NEVER purple.

- Frame 1 (objection): dark forest-green ground, gold serif hook — no product.
- Frame 2 (reframe): sage ground, short explainer text on why "stronger = more stripping" backfires on skin over 40 — light gold two-doors motif, no product.
- Frame 3 (mechanism): sage ground, the phrase "calm-not-strip" as a gold badge, short body — no product.
- Frame 4 (offer): the real Livyond Purifying Cleanser (`assets/purifying-cleanser.jpg`) and Vitamin C Brightening Serum (`assets/vitamin-c-serum.jpg`) side by side on a warm sage shelf — reproduce both products' packaging, labels and logos pixel-faithfully; restyle only the scene. Gold CTA chip and a small EO/photosensitivity microline.

Negative direction: no purple/lavender, no airbrushed skin, no invented or redesigned packaging, no medical claims, no before/after, no "guaranteed results." Compliance: cosmetic language only ("clears without stripping," "the inflamed look"); respect Rx — never disparage medicine.

## Overlay copy (typeset verbatim)
- Headline (Frame 1): "You don't need stronger."
- Body (Frame 2): "At 45, stronger just means more stripping — and stripped skin breaks out harder. You've been fighting a two-door problem with one-door tools."
- Body (Frame 3): "Calm-not-strip: clear the look of breakouts while the barrier stays supported. Clear and calm, not one traded for the other."
- CTA (Frame 4): "Start with the two-step Acne Core — $49" · microline: "No synthetic fragrance; contains natural citrus oils — patch-test and avoid direct sun after use."

## Expected output
Four sage/forest-green frames: gold serif objection hook, a calm reframe, a "calm-not-strip" badge frame, then the real Purifying Cleanser + Vitamin C Serum (labels faithful) on a warm shelf with the $49 Acne Core CTA and EO microline.

## Compliance rail
Objection-handling in cosmetic terms only. Respect Rx (no disparagement). EO/photosensitivity microline required on the product frame; "the inflamed look," never "inflammation."
