# Ad 02 — 45, Not 15
- **Funnel:** Puberty 2.0 (ICP1 · second-puberty)
- **Stage:** TOF
- **Format:** static 4:5
- **Placement:** Meta feed
- **Lever:** Relatability / identity
- **Andromeda signal:** relatability × UGC-natural × static × split-age-device × TOF (light ground)

## Reference assets
- None. Identity/relatability hook, no product. Do NOT invent packaging.

## GPT Image prompt
Create a 4:5 portrait (1080×1350) UGC-style static ad for Meta feed. The device is a "then vs now by AGE, not by skin severity" split — same woman, calm framing, no exaggerated blemishes. Show a real woman about 45 in authentic phone-shot lighting, natural untouched skin with visible pores and fine lines (NOT airbrushed). Compose so the emotional read is "the behavior of teenage skin on a 45-year-old face," gentle and self-aware, never mocking. Brand art direction: soft sage background, forest-green and gold accents, editorial-serif headline; calm and grown-up, NEVER purple. Lower third: a sage/gold brand card with the headline in serif and a small "Livyond" gold wordmark. Keep it looking like a real woman's honest post, not a glossy ad. Negative direction: no purple/lavender, no plastic beauty-retouch, no invented product, no clinical close-up of blemishes, no medical or before/after claims.

## Overlay copy (typeset verbatim)
- Headline: "45, with the acne I never got at 15."
- Subhead/body: "Teenage breakouts and my first fine lines — on the same face. Nobody put this in the perimenopause pamphlet."
- CTA: "Learn more"

## Expected output
An authentic, phone-shot-feel portrait of a real ~45-year-old woman with natural skin texture, a calm sage/gold brand card in the lower third carrying the serif headline, no product.

## Compliance rail
Identity/relatability only. No outcome or health claim; "perimenopause" used as life-stage context, not as a condition being treated.
