Livyond · Funnel OS — The 5 Signs Funnel

Stage 1 · The centerpiece

5 Signs Ad Library

Ad Pack · drop into GPT & type “execute” Download the 10-ad pack for this funnel Self-contained .zip: 10 ready ad concepts (TOF→BOF; static · carousel · reel, video-first), full GPT-Image prompts, exact overlay copy, the real product photos as references, and the compliance rails baked in. ↓ Download

Meta’s Andromeda retrieval rewards meaningfully different signals. Near-identical ads cannibalize each other and fatigue fast. So a set isn’t a batch of variations — it’s a portfolio.

Every concept is a distinct combination across five dimensions. Diversify the combination and each ad reads as its own signal to the auction — while all of them funnel into the one 5 Signs story.

This funnel runs TikTok + Meta, so the portfolio is short-form-video-first: half the set is TikTok / Reels vertical hooks (talking-head, POV, text-on-screen listicle tease), the rest are Meta feed statics and a swipe carousel. Same spine, two very different scroll behaviors.

lever × treatment × format × device × stage = a portfolio, not variations

Lever — the persuasion frame (recognition, pain, absolution, reframe, proof, curiosity…)
Treatment — the visual world (TikTok talking-head, POV text-on-screen, editorial poster, quote carousel…)
Format — the structure (listicle tease, PAS, checklist, reframe, social proof…)
Device — the D2C hero (count-along, self-scan, sign-card, swipe-to-count…)
Stage — funnel position (TOFU / MOFU / BOFU) & light|dark ground

Scent-match rule: every concept below is written so the ad hook literally continues into the pre-sell headline — “5 Signs Your ‘Acne’ Is Actually Perimenopause” on /5-signs. The angle spine is the same all the way through: she’s been fighting the wrong problem. The ad creates the recognition jolt — “wait… that’s me. That’s all five.” — and the listicle hands her a name for it. This is the misdiagnosis funnel: it is not the double-bind (Catch-22) and not the second-puberty ambush (Puberty 2.0).

The diagnosis rail — hard gate on every concept These ads tease a self-scan listicle. They never diagnose. Hedged language only: could be a sign of… · many women in perimenopause notice… · if this sounds familiar… — never “you have perimenopause,” and never any implication that the product acts on hormones. Livyond is cosmetic skincare that addresses the appearance of skin: “the inflamed look,” “the look of breakouts.” No cure/treat/prevent. Soursop is a calming antioxidant botanical — never a disease claim. Rx is respected, never disparaged. No guaranteed results.

Angle / lever

Treatment

Format

Funnel stage

Media type

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Stage 2 · Pre-sell

The 5 Signs Listicle

Native advertorial · listicle ICP1 · problem-aware Self-scan · count 3 of 5 Live

The pre-sell that names what she has

A five-sign self-scan that turns a vague, years-long fight with “adult acne” into a single recognition: she’s been treating the wrong problem. The reading contract is set in the first screen — read the 5 signs; if 3 or more sound like you, keep reading.

The five tells, in her language: the address (chin + jawline), the timing (arrived in her 40s, never had it at 15), the depth & cycle, the contradiction (breaking out and stinging-dry at once), the marks that linger.
The tally screen is the payoff and the absolution: “You weren’t doing it wrong. You were solving the wrong problem with the wrong tools.”
Hands off to the mechanism — calm-not-strip, niacinamide + soursop — then to the routine.
Compliant throughout: hedged, never diagnostic; cosmetic claims only; respects Rx; no guaranteed results.

Open the 5 Signs page →

Stage 3 · Sales page

The 5 Signs System

Sales page The destination Message-matched to the misdiagnosis angle

Where the recognition converts

The sales page built on the same wedge as the listicle — you finally have a name for it, and a routine built for it — carrying the AOV ladder to checkout without changing the promise.

Acne Core $49 (Cleanser + Serum) → Full System $97 (★ recommended, $299.86 value) → 2 Systems $169 → Subscribe.
Mechanism hero: niacinamide to settle the inflamed look + soursop calming antioxidant botanical; hyaluronic acid + squalane for the barrier.
Opens by answering the tally — if she counted 3+, the page tells her what to do, in the same words the listicle used. Cosmetic framing only: it changes how skin looks, not her hormones.
Risk reversal: 60-day money-back, keep the gummies — never “guaranteed results.”

Open the sales page →

Sales page in build — iframe loads once /5-signs-system deploys

The 5 Signs Funnel

Stage flow

5 Signs Ad Library

The 5 Signs Listicle

The pre-sell that names what she has

The 5 Signs System

Where the recognition converts