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LivyondFunnel OS Perimenopausal acne · ICP1: second puberty
Funnel OS

The Puberty 2.0 Funnel

The production system for the funnel built on ICP1 — women who had clear skin for twenty years and woke up at 45 with the breakouts they never got as teenagers. Ad concepts, pre-sell, and sales page, in one place: clears without stripping.

The funnel

Stage flow

Click a stage to preview what runs there — the actual ads, a live page preview, and a link to open the real thing.

Stage 1 Ad hook Puberty Ad Library — a portfolio of distinct signals.
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Stage 2 · Pre-sell The Puberty 2.0 Pre-sell Native advertorial. Continues the ad’s exact promise.
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Stage 3 · Sales The Puberty System The destination sales page — message-matched.
Stage 1 · The centerpiece

Puberty Ad Library

Ad Pack · drop into GPT & type “execute” Download the 10-ad pack for this funnel Self-contained .zip: 10 ready ad concepts (TOF→BOF; static · carousel · reel), full GPT-Image prompts, exact overlay copy, the real product photos as references, and the compliance rails baked in. ↓ Download

Meta’s Andromeda retrieval rewards meaningfully different signals. Near-identical ads cannibalize each other and fatigue fast. So a set isn’t a batch of variations — it’s a portfolio.

Every concept is a distinct combination across five dimensions. Diversify the combination and each ad reads as its own signal to the auction — while all of them funnel into the one Puberty 2.0 story.

lever × treatment × format × device × stage = a portfolio, not variations
  • Lever — the persuasion frame (pain, relatability, mechanism, objection, proof, comparison…)
  • Treatment — the visual world (poster, ugc, viral, bold, editorial…)
  • Format — the structure (big-promise, PAS, stat, testimonial…)
  • Device — the D2C hero (confessional, split-screen age, two-doors, before/after…)
  • Stage — funnel position (TOFU / MOFU / BOFU) & light|dark ground
Scent-match rule: every concept below is written so the ad hook literally continues into the pre-sell headline — “I Did Not Agree to Puberty 2.0” on /puberty-2. The angle spine is the same all the way through: clear skin for 20 years → woke up at 45 with the breakouts you never got as a teenager.
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Cosmetic use only. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Individual results vary — no results are guaranteed. No synthetic fragrance; contains natural citrus oils — patch-test and avoid direct sun after use.
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