Funnel OS

The Double-Bind Funnel

The production system for the funnel built on ICP3 — women 40–55 whose skin is breaking out and drying out at once. Ad concepts, pre-sell, and sales page, in one place: clears without stripping.

The funnel

Stage flow

Click a stage to preview what runs there — the actual ads, a live page preview, and a link to open the real thing.

Stage 1 Ad hook Andromeda Ad Library — a portfolio of distinct signals.

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Stage 2 · Pre-sell The Catch-22 Story Native advertorial. Warms cold traffic on the double-bind.

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Stage 3 · Sales The Double-Bind System The destination sales page — the offer ladder.

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Stage 4 Checkout + AOV ladder $49 → $97 → $169 → subscribe.

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Stage 5 Upsell / retargeting Win-back and post-purchase sequences.

Stage 1 · The centerpiece

Andromeda Ad Library

Ad Pack · drop into GPT & type “execute” Download the 10-ad pack for this funnel Self-contained .zip: 10 ready ad concepts (TOF→BOF; static · carousel · reel), full GPT-Image prompts, exact overlay copy, the real product photos as references, and the compliance rails baked in. ↓ Download

Meta's Andromeda retrieval rewards meaningfully different signals. Near-identical ads cannibalize each other and fatigue fast. So a set isn't a batch of variations — it's a portfolio.

Every concept is a distinct combination across five dimensions. Diversify the combination and each ad reads as its own signal to the auction.

lever × treatment × format × device × stage = a portfolio, not variations

Lever — the persuasion frame (pain, outcome, mechanism, proof, comparison, objection…)
Treatment — the visual world (poster, ugc, viral, bold, editorial…)
Format — the structure (big-promise, PAS, stat, testimonial…)
Device — the D2C hero (split-screen, ingredient-hero, before/after…)
Stage — funnel position (TOFU / MOFU / BOFU) & light|dark ground

Angle / lever

Treatment

Format

Funnel stage

Media type

Loading seed library…

Stage 2 · This funnel’s pre-sell

The Catch-22 Story

Native advertorial ICP3 · double-bind Stress score 80/100 · GO Live

The pre-sell that warms cold traffic

A first-person, magazine-style story that names the double-bind before the pitch: skin breaking out and drying out at once, and why every product forces her to pick one problem to fix.

Opens on the sharpest pain in her voice, then the honest kill-list of what she tried.
Reveals the mechanism — calm-not-strip — and hands off to the offer.
Compliant throughout: cosmetic claims only, FDA-style disclaimer, respects Rx.

Open the Catch-22 Story →

Separate funnels — each its own full ad → pre-sell → sales

Funnel · ICP1: Puberty 2.0 → Funnel · ICP1: 5 Signs Your “Acne” Is Perimenopause → Angle · ICP2: 7 Reasons Quitting Spironolactone →

Stage 3 · Sales page

The Double-Bind System

Sales page The destination Offer ladder

Where the pre-sell converts

The sales page built entirely around the wedge — clears without stripping — carrying the AOV ladder to checkout.

Acne Core $49 (Cleanser + Serum) → Full System $97 (★ recommended, $299.86 value) → 2 Systems $169 → Subscribe.
Mechanism hero: niacinamide efficacy + soursop antioxidant base; hyaluronic acid + squalane; gentle resurfacing.
Risk reversal: 60-day money-back, keep the gummies — never “guaranteed results.”

Open the sales page →

Variant: Clears Without Stripping (sensitive skin) → Variant: Livyond vs Spiro vs Retinoids →

Cosmetic use only. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Individual results vary — no results are guaranteed. No synthetic fragrance; contains natural citrus oils — patch-test and avoid direct sun after use.
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